Paid social that works across every feed your buyer scrolls.
Effective paid social is structured campaign architecture, precise audience targeting, native creative per platform and continuous optimisation against real conversion data — not boosting your best organic post and hoping. We run Meta, LinkedIn, X, TikTok, YouTube, Pinterest and Snapchat as their own disciplines.
How we earn your confidence
Four signals that show how we demonstrate Experience, Expertise, Authoritativeness and Trustworthiness on cross-platform paid social — visible to both your team and the search engines that rank us.
Multi-platform paid social in production
Active campaign management on Meta, LinkedIn, X, TikTok, Pinterest and Snapchat for B2B and B2C clients across India.
Platform-native creative
Ad creative designed specifically for each platform's norms — not repurposed Meta assets that feel out of place in every other feed.
Robust attribution setup
Meta CAPI, LinkedIn Insight Tag, TikTok Events API and server-side conversion APIs implemented correctly for accurate measurement.
Accountable to real metrics
We report on CPL, CAC, MQL/SQL rate and ROAS — never reach and impressions dressed up as performance.
Most Indian brands' paid social strategy still stops at Meta — and they're leaving incremental performance on the table on every other feed their buyer opens.
From audience definition to contribution-margin review — every cycle.
Five disciplines we run in lockstep so paid social compounds instead of just spending.
Audience & ICP definition
We start with the buyer, not the platform — firmographics, demographics, job functions, intent signals and exclusion lists. Custom audiences, lookalikes and matched-audience lists are built from your first-party data before any creative is shipped.
Platform mix & creative strategy
Which platforms earn budget is a function of where your ICP scrolls and which formats convert. We map full-funnel mix per platform — and brief creative natively for each, not as resized Meta assets.
Campaign launch & audience layering
Clean campaign architecture, sensible audience layering (cold → warm → retargeting) and proper conversion events. Server-side conversions configured before launch so signal quality holds up after iOS changes.
Bid strategy & creative iteration
Weekly creative refresh cycles, hook tests, audience splits and bid-strategy moves once the algorithm has learned. We retire fatigued creatives early and double down on winners — across every platform, every week.
Reporting & contribution-margin review
Every cycle ends with a report tying spend to pipeline, revenue and contribution margin per channel. We meet to review what worked, what didn't and exactly how next cycle gets sharper.
Six platforms. Six distinct disciplines.
Each platform plays by its own algorithm, audience and creative norm — and we staff and brief each one accordingly.
B2B's strongest channel — sponsored content, message ads, conversation ads, lead-gen forms and ABM matched audiences. Higher CPCs, decision-maker audiences impossible elsewhere.
X (Twitter)
Real-time relevance, news-cycle moments and creator-driven amplification. Works for category leaders, financial services and brands tied to current events.
TikTok
Gen Z and millennial reach with creative formats Meta cannot replicate. Spark Ads (boosting creator content), TopView and in-feed for D2C and entertainment brands.
YouTube
Pre-roll and bumper ads for consideration-stage video, plus YouTube Shorts for cheap reach. Search-intent layering through keyword and topic targeting.
Often the highest-ROAS social channel for fashion, home, beauty, food and visual products. Long-tail intent-driven discovery, not entertainment.
Snapchat
Under-25 audiences and AR-led brand experiences. Story ads, collection ads and AR lenses for D2C, entertainment and youth-skewed retail.
Formats that actually convert per platform.
Every format below is planned, briefed and shipped natively — selected because each platform rewards it, not because it's trendy.
Sponsored content
Native single-image and carousel ads on LinkedIn and Meta — the workhorse of B2B and considered-purchase paid social.
Lead-gen forms
Native in-platform forms on LinkedIn, Meta and TikTok — pre-filled fields, no landing page, sync straight to your CRM.
Promoted posts / threads
Amplifying organic winners on X and LinkedIn — founder threads, hot-takes and PR moments scaled to a paid audience.
Spark / TopView
Native TikTok creator-amplification ads and first-impression TopView placements — frame-1 hook, native sound, vertical-first.
Pre-roll & bumper
YouTube TrueView, skippable in-stream and 6-second bumpers — built to compound brand consideration alongside performance.
Idea pins & promoted pins
Pinterest formats engineered for keyword intent — long-life content that delivers traffic and conversions months after launch.
Reach is flattering. Contribution margin is fundamental.
Six KPIs we track every cycle so paid social always ladders back to business outcomes.
ROAS
Blended and channel-level return on ad spend, reconciled to back-end revenue rather than platform-attributed conversions alone.
CPL & CAC
Cost per lead and customer acquisition cost per channel — the metrics that actually move the P&L.
MQL / SQL rate
Lead-quality progression through your funnel — paid social isn't done at form-fill, it's done at qualified pipeline.
Engagement vs benchmark
Platform-normalised CTR, ER and view-through rates benchmarked against category peers — not against your last campaign.
Brand-lift deltas
Where budget allows, native brand-lift studies on Meta, LinkedIn and YouTube to quantify awareness and consideration lift.
Channel-mix incrementality
Geo and holdout tests to prove each platform is additive — not just cannibalising organic or other paid channels.
Where we run multi-channel paid social.
Categories we've shipped enough work in to know which platform mix actually drives pipeline — and which platforms just split budget.
What you get that most agencies skip.
Picking a paid social partner is less about polished decks and more about whether the team can run multiple platforms natively, attribute properly and tie spend to contribution margin — month after month.
LinkedIn Marketing Partner equivalent capability — certified strategists, not generalists.
In-house creative production native to each platform — no resized Meta assets pushed to TikTok.
Server-side conversions (CAPI, LinkedIn CAPI, TikTok Events API) implemented before launch.
Lead-gen form → CRM sync with deduping, scoring and SLA-tied handover.
Weekly war-room on creative, bids and audience signals — not a monthly status email.
Contribution-margin reporting reconciled to your finance numbers, not platform-attributed wins.
No agency fee on ad spend — flat-fee engagement so our incentive is performance, not budget bloat.
No padded reach reporting — every metric maps to pipeline, revenue or qualified leads.
Questions teams ask before they sign.
Ready to be in every feed your buyer opens?
Book a free 30-minute consult — we'll audit your current paid social and send a custom cross-platform proposal within 48 hours.