Generative Engine Optimisation · Mumbai

Be the brand AI recommends — not just the brand it ignores.

Search behaviour is shifting faster than any time since mobile. Buyers now ask ChatGPT, Perplexity and Google AI Overviews instead of clicking ten blue links. If your brand isn't cited inside those answers, you're not in the consideration set — no matter how well you rank on traditional search.

★ 4.9 · 600+ Google reviews Early GEO practitioners Entity-SEO methodology
200+
AI citations earned for clients
80+
Brands shipped across India
1.5k+
Queries cited for across engines
6+
Years in search-led practice
E · E · A · T Trust Signals

How we earn your confidence

Four signals that show how we demonstrate Experience, Expertise, Authoritativeness and Trustworthiness on GEO — visible to both your team and the AI systems that retrieve us.

Experience

Early GEO practitioners in India

Active brand-visibility monitoring across Google AI Overviews, ChatGPT Search and Perplexity since they first appeared — tracking mention frequency and citation quality from day one.

Expertise

Entity-SEO methodology

Schema, structured data and citation-network design built around how LLMs source, validate and cite information — not recycled SEO playbooks with new labels.

Authoritativeness

AI search visibility audits shipped

Systematic prompt testing across major AI engines — mapping where brands appear, where competitors win and where the gaps are worth closing.

Trustworthiness

Transparent reporting only

Brand-mention monitoring, prompt-testing logs and Search Console data — we never claim metrics we can't verify, and we say so when something is still evolving.

We don't sell rankings. We build brand-entity presence that gets your business named, cited and recommended inside the AI answers buyers now actually read.

AI-powered search tools like Google AI Overviews, ChatGPT Search and Perplexity are changing how people find information. Instead of clicking ten blue links, users increasingly receive synthesised answers generated directly by AI — and brands not optimised for those environments quietly disappear from the consideration set.

Generative Engine Optimisation is the emerging discipline of making your brand, content and expertise visible and credible within AI-generated responses. It extends traditional SEO rather than replacing it — but it rewards different signals: entity clarity, structured-data depth, citation networks and editorial coverage that LLMs treat as trusted sources.

How we work

From entity audit to AI citation — every month.

Five disciplines we run in lockstep so your brand stops being invisible inside the answers buyers now ask for.

01

Brand entity audit & visibility baseline

We systematically prompt-test ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews for your category queries — mapping where your brand currently appears, where competitors win and the gaps where AI fails to mention or correctly characterise you.

02

Knowledge-graph & structured-data buildout

Comprehensive Schema.org markup, Organisation and Person entities, sameAs links, FAQ and HowTo schema, and verified profiles across Google Knowledge Graph, Wikidata and authoritative directories — the technical foundation LLMs use to validate entities.

03

Source coverage — Wikipedia, G2, Reddit, Quora

Earning brand mentions across the sources AI systems treat as high-trust — Wikipedia and Wikidata (where notability allows), credible industry publications, review platforms like G2 and Capterra, and conversational sources like Reddit and Quora that LLMs actively retrieve.

04

Content alignment for AI retrieval

Restructuring content for LLM consumption — clear factual claims, citation-friendly formatting, Q&A blocks, authoritative answer-format prose and pillar pages designed so AI systems can confidently retrieve, quote and attribute your brand.

05

Monitoring & citation tracking

Ongoing brand-mention monitoring across every major AI engine, monthly citation-share reporting, and strategy revisions based on observed retrieval patterns. We tell you which queries you now appear in, which you don't, and exactly how to close the gap.

AI engines we optimise for

Six engines. Six retrieval models.

Each AI engine retrieves and synthesises differently. We optimise for the signals each one actually rewards — not a one-size-fits-all checklist.

ChatGPT Search

Citation-driven retrieval inside ChatGPT — rewards structured factual content, clear claims and authoritative source coverage in its retrieval index.

GPT-5CitationsSource list

Perplexity

Live-web retrieval with inline citations — rewards fresh, well-structured pages with clean schema and strong authority signals in the source list.

Live webInline citesSources

Google AI Overviews

The AI summary block at the top of Google search. Rewards strong traditional-SEO foundations plus Q&A-style content, FAQ schema and topical authority.

AIOFAQ schemaTopical

Gemini

Google's flagship LLM — heavily weights Knowledge-Graph entities, Wikidata and structured data. Entity-clean brands win disproportionately here.

Knowledge GraphWikidataEntities

Claude

Anthropic's LLM — strong on long-form reasoning and tends to cite sources it can verify. Rewards expertise-dense, well-attributed content.

Long-contextVerifiableExpertise

Bing Copilot

Microsoft's AI search built on the Bing index — rewards traditional SEO plus crawl-friendly schema and clean sitemaps that surface in Copilot answers.

BingCopilotSchema
GEO surfaces

Where your AI visibility shows up.

Six surfaces where your brand needs to appear — each rewards different signals and earns different kinds of citations.

Inline citations

Clickable footnote-style links inside the AI answer itself — the highest-trust surface, because the AI is actively endorsing your source.

Featured-quote summaries

When AI lifts a direct quote or definition from your page into the answer — typically rewards crisp, claim-first writing and Q&A structure.

Source-list mentions

The "sources" panel below the AI answer — earned through authority, structured data and clear topical relevance to the query.

Knowledge-graph entities

Your brand appearing as a structured entity inside Google Knowledge Graph and Wikidata — the single biggest LLM-trust signal there is.

Wikipedia & Wikidata

Notability-led editorial coverage in Wikipedia and structured Wikidata entries — heavily weighted by every major LLM during training and retrieval.

Reddit / Quora retrieval

Brand mentions in long-tail Reddit and Quora threads — LLMs actively scrape and cite these conversational sources for buyer-intent queries.

Measurement

Rankings flatter you. Citations fund you.

Six metrics we track every month so GEO progress always ladders back to brand-visibility and pipeline — not vanity dashboards.

01

Citation count by engine

How many times your brand is cited in answers across ChatGPT, Perplexity, Gemini, Claude, AI Overviews and Copilot every month.

02

Share of voice in AI answers

Your citation count vs competitors for the same category queries — the cleanest AI-era version of brand share-of-mind.

03

Brand-entity confidence score

How accurately AI engines describe what you do, who you serve and what category you sit in — without hallucinating or confusing you with competitors.

04

Source-list inclusions

Count of times your domain appears in the "sources" panel below AI answers — the easiest first win and a leading indicator for inline citations.

05

Query coverage

Of the category-relevant queries we systematically prompt-test, how many now mention your brand at all — the breadth metric.

06

AI-driven referral traffic

Sessions arriving from chatgpt.com, perplexity.ai, gemini.google.com and Copilot referrers — tracked in GA4 with proper UTM-tagged links.

Industries

Where GEO has the highest stakes.

Categories where AI search is already material — or about to be — and where early entity work compounds fastest.

B2B SaaS · buyers research vendors in AI before websites
D2C & consumer brands · AI-led product research
Fintech · AI as primary tool for product comparison
Healthcare · patients researching symptoms & providers
Edtech · students & parents using AI for course research
Real estate · AI-driven project comparison emerging fast
Hospitality & travel · AI itinerary & destination planning
Professional services · law, accounting, consulting recos
Why teams stay with us

What you get that most agencies skip.

Most agencies are still figuring out what GEO even is. We've been actively monitoring AI citations and rebuilding entity foundations for clients since AI Overviews and ChatGPT Search first shipped — and we document the work the whole way through.

Entity-first methodology — knowledge-graph and Wikidata are foundations, not afterthoughts.

Structured-data architecture engineered for LLM retrieval, not just rich snippets.

Knowledge-graph experience — Organisation, Person and Product entities cleanly modelled.

Wikipedia & Wikidata presence where notability allows — earned editorially, not bought.

Reddit & Quora authority — the conversational sources LLMs actively retrieve from.

Monitoring across every major engine — ChatGPT, Perplexity, Gemini, Claude, AI Overviews, Copilot.

AI-Overview content reformatting — Q&A blocks, claim-first prose and FAQ schema.

Transparent reporting — we name what's measurable, what's directional and what's still evolving.

FAQs

Questions teams ask before they start GEO.

What is GEO and how is it different from SEO?
SEO optimises content to rank in traditional search engine results pages. GEO optimises content and brand signals to appear in AI-generated search responses from tools like Google AI Overviews, ChatGPT Search and Perplexity. Both are increasingly important and overlapping disciplines — GEO extends SEO rather than replacing it.
Is it possible to track performance in AI search results?
Tracking AI search visibility is still evolving. We use brand-mention monitoring, systematic prompt testing across AI search tools and Google Search Console data to assess and continuously improve your visibility in generative search environments. We're honest about what's measurable today and what's still directional.
Should we invest in GEO now or wait until it matures?
Now — early movers are establishing positioning that will be hard to dislodge. AI search is already material in some categories (B2B SaaS, professional services, healthcare research) and growing rapidly across all categories. The cost of starting now is low; the cost of waiting is permanently visible competitors who got there first while you weren't looking.
Which AI engines do you optimise for?
We optimise for Google AI Overviews, ChatGPT Search, Perplexity, Gemini, Claude and Bing Copilot — the six engines that account for the overwhelming majority of AI-driven discovery in 2026. Each rewards slightly different signals, and we tune the strategy per engine where it matters.
How long does GEO take to show results?
Brand-entity work and structured-data wins typically show up in AI responses within 6–10 weeks. Wikipedia and high-authority source-list inclusions take longer — usually 3–6 months — because they depend on editorial review and notability evidence. Citation share-of-voice compounds from month 3 onward, similar to early-stage SEO.

Ready to be the brand AI recommends by default?

Book a free GEO audit — we'll prompt-test your brand across every major AI engine and send a citation-gap report within 48 hours.