Platform updates, algorithm changes, ad product launches and AI developments — curated from the past 24 hours and summarised so you can read it in three minutes. Built for Indian marketers who cannot afford to find out a week late.
Every story is summarised in two sentences with the source linked, so you can skim the lot and go deep only where it matters to your accounts.
Campaigns will be able to spend well beyond 2x on high-intent days as long as the monthly total holds. Smart Bidding accounts benefit; manual CPC should migrate before launch.
Google Ads HelpInstagram Reels, TikTok videos, X posts and YouTube uploads now show impressions, clicks and average position in Search Console — the first time brands can measure social visibility inside Google.
Search Engine LandMeta is rolling out wider Advantage+ placement automation across India, with early tests showing lower CPMs on retargeting audiences but noisier attribution in the first two weeks.
Meta for BusinessThat is one edition. You will get the next one tomorrow at 10am.
Sample stories shown for illustration. Live editions are compiled fresh each morning.
Not another newsletter. A short, specific brief on what changed and what you should do about it.
Each story is two sentences and a source. Skim the digest over your first coffee and move on.
Bid changes, algorithm updates, new ad formats and AI shifts that actually affect campaign performance.
Rollouts reach India on their own timeline. We flag what has actually landed here, not just what shipped in the US.
