Editorial coverage that builds authority, not just clippings.
Press releases blasted to a wire service and forgotten are a relic of pre-internet PR. Modern digital PR is where editorial credibility meets SEO authority — and the brands winning today understand both. A single placement in a tier-1 publication delivers a high-authority backlink, brand mention in AI search engines, social media validation and direct traffic for years.
How we earn your confidence
Four signals that show how we demonstrate Experience, Expertise, Authoritativeness and Trustworthiness on this service — visible to both your team and the search engines that rank us.
300+ placements secured
Verified placements across Economic Times, YourStory, Forbes India, Inc42, BW Disrupt and global publications — all with public URLs.
PR + SEO integrated approach
Every placement is engineered for backlink value, brand authority and search visibility — not just press clippings the algorithm can't see.
Direct journalist relationships
Active relationships with 200+ Indian and international business, tech and lifestyle journalists — built over six years of consistent practice.
Verifiable coverage reports
Every placement comes with public URL, screenshot and live link verification — no fake placements, no PBN domains, no advertorial dressed up as editorial.
We don't chase clippings. We engineer placements that compound brand authority and search visibility over time — every earned mention a reputation win and a measurable contribution to domain authority.
From angle to landed coverage — every month.
Five disciplines we run in lockstep so your brand earns coverage instead of just hoping for it.
Research & story development
Every engagement starts with category mapping, competitor coverage audits and angle discovery. We surface the data, founder narrative or contrarian POV that journalists actually want to write about — not boilerplate "company update" releases that get deleted on sight.
Journalist outreach & relationships
We don't blast wire services. We map the 3-5 reporters in each target publication who actually cover your beat, study their last six months of bylines, and craft outreach that respects their workflow. Relationships are the reason 6 of every 10 of our pitches land.
Pitching & founder positioning
Tight, news-pegged pitches sent at the right time of week to the right inbox — paired with founder thought-leadership pieces, expert quote placements and HARO submissions. Multiple pitch lanes running in parallel so coverage isn't a once-in-six-months event.
Coverage & verification
Every landed placement is verified live — public URL captured, backlink type confirmed (dofollow vs nofollow), domain authority logged, referring domain growth tracked. You see the receipts before we send the invoice.
Measurement & monthly review
Every month you receive a report tying placements landed → backlink value → referring-domain growth → branded search lift → AI-search citations. We meet to review what landed, what didn't, and exactly how the next 30 days will be sharpened.
Six formats. One earned-media engine.
Every PR retainer combines these — generalist agencies pick one or two, we run them as a system that compounds across the year.
Strategic press releases
Beyond wire-service distribution — news-worthy releases pitched directly to relevant journalists in publications that match your brand and audience.
Founder thought-leadership
Positioning founders as quotable industry experts — ghostwritten contributed articles, expert quote placements, podcast bookings and panel speaking opportunities.
Data-driven campaigns
Original research, industry surveys and proprietary data that make journalists' jobs easier — and earn coverage repeatedly over months from a single study.
HARO & reactive outreach
Daily monitoring of Help A Reporter Out, Qwoted and direct journalist queries — submitting timely, valuable expert responses to land contextual coverage.
Digital newsroom
A properly built press section on your website with downloadable assets, executive bios, brand storylines and contact details — making it easy for journalists to write about you.
Crisis communications
Negative coverage management, response statements, journalist relationships in motion — protecting your brand reputation when it matters most.
Where your coverage will land.
Six publication tiers we pitch into — each with its own reporter rolodex, editorial standards and audience demographics.
Tier-1 Indian business
Economic Times, Mint, Business Standard, Hindu BusinessLine — the publications C-suites and investors read every morning.
Indian tech & startup
YourStory, Inc42, Entrackr, BW Disrupt, Moneycontrol — the must-read beat for founders, VCs and the wider startup ecosystem.
International business
Forbes, Bloomberg, TechCrunch, Reuters — global validation that signals scale, ambition and category leadership to your market.
Industry trade
Vertical-specific publications that reach decision-makers — pharma, real estate, manufacturing, hospitality, BFSI, retail and more.
Lifestyle & culture
Vogue India, GQ, Condé Nast Traveller, Architectural Digest — premium lifestyle press for D2C, luxury, hospitality and design brands.
Regional & language
Vernacular and regional press for brands targeting Tier 2/3 markets — Marathi, Hindi, Tamil, Telugu, Bengali, Kannada and beyond.
Clippings flatter you. Authority compounds you.
Six metrics we track every month so PR activity always ladders back to business outcomes — not chart ego or PDF-clipping volume.
Placements landed
Coverage by tier — tier-1, tier-2, trade — with public URL, byline and date. The unit of work, scored honestly.
DA-weighted backlink value
Domain authority of each linking publication and dofollow vs nofollow split — the SEO compounding signal underneath every placement.
Brand mentions & citations
Unlinked brand mentions counted across earned and AI-retrieved coverage — increasingly the entity signal Google uses for authority.
Referring-domain growth
Tracked in Ahrefs / SEMrush — the long-arc signal that PR work is genuinely lifting your domain footprint.
Branded search lift
Tracked in Search Console as PR activity grows brand awareness — the cleanest proof that share-of-mind is moving.
AI-search citations
Mentions in ChatGPT, Perplexity and Gemini answers for your category — the new front page of the internet, scored as a primary metric.
Where we've earned tier-1 coverage.
Categories we've shipped enough work in to know which angles journalists actually pick up — and which get filed under "press release, deleted".
What you get that most PR agencies skip.
Most PR agencies in India still operate on the old model — blast wires, send press kits, hope for coverage. We operate on the SEO-meets-PR model that actually delivers measurable outcomes for ambitious brands.
Every placement comes with a verifiable URL — not a clipping, not a screenshot you can't click through.
Earned vs paid clarity — sponsored content is always called out, never disguised as editorial coverage.
SEO outcomes measured alongside coverage — backlinks, referring domains, authority growth, branded lift.
No paid placements masquerading as editorial — only genuine earned coverage, every time.
Full SEO + content integration — PR plugs directly into your wider organic strategy for compounding results.
Crisis communications expertise — negative coverage management when needed, not just sunshine PR.
Founder-friendly engagement model — you stay involved in pitch direction, not buried under PR jargon.
Direct journalist relationships built over 6+ years — not a CRM full of stale contacts nobody answers.
Questions teams ask before they engage a PR partner.
Ready to earn coverage that compounds authority?
Book a free 30-minute consult — we'll map your PR opportunity and send a custom proposal within 48 hours.