Shopping ads engineered for SKU-level revenue.
Google Shopping Ads display your products directly in search results with images, prices, and store names — giving shoppers everything they need to decide before they click. We engineer the feed, the Merchant Center, and the bidding so your best SKUs win the auction.
How we earn your confidence
Four signals that show how we demonstrate Experience, Expertise, Authoritativeness and Trustworthiness on this service — visible to both your team and the search engines that rank us.
Product feed optimisation experience
Titles, descriptions, categories and attributes optimised across catalogues from 50 to 50,000+ SKUs — for fashion, beauty, electronics and home brands.
Performance Max expertise
Structured asset groups and audience signals tuned per product theme — not generic campaign creation that hopes the algorithm sorts it out.
Verified Google Partner
Listed Google Partner with certified expertise in Shopping and e-commerce PPC — a credential earned through spend and performance, not a self-claim.
Margin-aware bidding
Bidding strategies calibrated to your real product margin profiles — maximising revenue from high-margin SKUs while protecting efficiency on the rest.
We've rebuilt suspended Merchant Center accounts, scaled small-catalogue brands into 7-figure-monthly Shopping spend, and lifted ROAS by 40–60% without touching the budget — only the feed.
From feed audit to SKU-level optimisation — every month.
Five disciplines we run in lockstep so every product in your catalogue earns its place on the auction.
Feed audit & Merchant Center setup
We start by auditing the current product feed and Merchant Center — disapprovals, policy issues, GTIN coverage, shipping & tax configuration, structured data. Every gap is documented before a rupee of media spend goes live.
Product data optimisation
Titles, attributes (colour, size, material), GTINs, product types, custom labels and high-quality images. The single biggest lever in Shopping isn't bidding — it's the data the algorithm has to work with.
Campaign structure — Standard / PMax / Smart
We structure Standard Shopping, Performance Max and Smart Shopping migration campaigns by product group, margin tier and audience signal — not one mega-campaign that buries your hero SKUs.
Bidding & margin strategy
Target ROAS, tCPA and manual bid layers calibrated per product tier. High-margin SKUs get aggressive bids; low-margin or loss-leader SKUs get a hard cost-of-sale ceiling. Smart bidding only works with smart inputs.
Reporting & SKU-level optimisation
Every month you receive a SKU-level performance report — winners, losers, feed-health score, impression share, CoS. We meet to decide which products get scaled, paused, repriced or repackaged for the next 30 days.
Six shopping surfaces. One coordinated strategy.
Google's retail stack is no longer a single campaign type. We run the six disciplines below as one connected programme — not six disconnected campaigns competing for the same SKUs.
Standard Shopping
Product-feed-driven Shopping ads on Google search — the cleanest control surface when you need bid transparency and query-level visibility.
Performance Max
All-inventory campaigns combining Shopping, Display, YouTube, Discover and Search — driven by feed plus creative asset groups and audience signals.
Smart Shopping migration
Clean migration of legacy Smart Shopping campaigns into Performance Max without losing learnings, conversions or budget pacing along the way.
Feed-only catalogue
Merchant Center feed listings on free Google surfaces — discovery without media spend, an underused channel that quietly compounds.
Local Inventory Ads
Bridge online demand to physical stores — show real-time in-store stock on Google search and maps for omnichannel retailers.
YouTube Shopping
Shoppable product tags on creator videos, Shorts and live streams — extending the catalogue into the world's largest video discovery surface.
Six feed surfaces that actually move ROAS.
The unglamorous work that separates a profitable shopping account from one that just spends. Each surface below is part of every monthly engagement.
Title optimisation
Brand + product + key attribute order tuned for query coverage — the single highest-impact field in the entire feed.
Image quality
White-background hero images, lifestyle variants and resolution upgrades — image quality directly drives Shopping CTR.
Attributes — colour / size / material
Structured attribute population so the algorithm can match queries like "navy linen co-ord medium" without guessing.
Custom labels
Margin tier, seasonality, bestseller flag, stock depth — the labels that make smart product-group segmentation possible.
Product types
Your internal taxonomy mapped cleanly so PMax asset groups and Standard Shopping product groups stay coherent.
Structured data
Schema.org Product, Offer, AggregateRating and shipping markup on PDPs — keeps feed and site data in agreement.
Spend is the input. Contribution margin is the output.
Six KPIs we report on every month so shopping activity always ladders back to actual profit — not headline ROAS.
ROAS by SKU tier
Return on ad spend reported per product tier — hero, core, long-tail — so blended ROAS never hides a problem.
Average order value
AOV trends per campaign and per product group — the lever that quietly fixes ROAS without raising bids.
Contribution margin
Revenue minus COGS minus ad cost — the metric that decides whether a shopping account is actually profitable.
Feed-health score
Composite score covering disapprovals, warnings, GTIN coverage and attribute completeness — tracked weekly.
Impression share
Auction insights and lost IS — where you're being outbid, outranked or losing on relevance vs competitors.
Cost of Sale (CoS)
The retail-native inverse of ROAS — easier to govern against a margin target across the whole catalogue.
Where we run profitable shopping campaigns.
Categories we've shipped enough catalogues in to know what the auction rewards and what the audit usually flags.
What you get that most shopping agencies skip.
Picking the right shopping partner is less about polished decks and more about whether the team ships clean feeds, honest reporting and SKU-level decisions — month after month, season after season.
Verified Google Partner with certified Shopping & e-commerce specialists.
Feed-health automation — disapprovals and warnings caught in hours, not weeks.
GTIN validation discipline before any new product hits the feed.
Custom-label segmentation by margin, season and stock depth.
Margin-aware bidding — every product tier has its own ROAS / CoS target.
Weekly war-room reviews during peak sale periods — not a quarterly check-in.
SKU-level reporting — winners, losers and what's about to break, every month.
No agency fee charged as a % of ad spend — your spend is yours to scale.
Questions teams ask before they sign.
Ready to put your best SKUs in front of buyers?
Book a free 30-minute consult — we'll audit your current feed and Merchant Center and send a custom proposal within 48 hours.