Fractional CMO leadership for brands that need direction.
Senior marketing leadership without the full-time cost. We sit on your side of the table — setting strategy, building teams, shaping budgets and reporting to your board — for companies that have outgrown founder-led marketing but aren't ready for a ₹1.5 crore CMO hire.
How we earn your confidence
Four signals that show how we demonstrate Experience, Expertise, Authoritativeness and Trustworthiness on this service — visible to both your team and the search engines that rank us.
Operator background, not slide-only
Our CMO consultants have built and run in-house marketing teams — from Series A scrappy through Series C disciplined. Strategy is informed by what it actually takes to ship the work.
Board-grade reporting discipline
Marketing narratives written for investors and boards — not campaign decks. We translate channel activity into revenue contribution and capital efficiency in the language CFOs and directors speak.
Growth + brand fluent
Most consultancies are either performance-led or brand-led. Our CMOs sit comfortably in both worlds — paid funnel maths, brand positioning frameworks, and how to sequence them as a company scales.
Team building, not team replacement
We coach and develop your in-house marketers — not replace them. Engagements are measured on the capability we leave behind, not the dependency we create.
Most growing Indian businesses hit the same wall: marketing has outgrown the founder, but the company isn't ready to commit ₹1.5+ crore to a senior CMO. The result is usually a mid-level marketing manager operating without strategic direction.
From diagnostic to board narrative — every quarter.
Five disciplines we run in lockstep so marketing always ladders to business strategy, not channel activity.
Audit & diagnostic
Two to three weeks of structured discovery — go-to-market, funnel economics, channel mix, team capability, brand position, tech stack. We surface what's working, what's broken, and what's quietly leaking budget.
Strategy & OKRs
Annual marketing strategy and quarterly OKRs tied to business goals — positioning, target segments, channel strategy, brand programme, growth experiments. Co-built with founders and signed off by leadership.
Org & vendor model
Role definitions, hiring sequence, retainer-vs-in-house calls, agency selection. Most marketing teams are misstructured for the stage of the business — we fix the shape before we fix the output.
Execution oversight
Weekly check-ins with marketing leads, monthly steering with founders, vendor reviews and unblocking calls. We don't run the campaigns — we make sure the team running them is held to a senior standard.
Quarterly review & board narrative
Every quarter we close the loop with a board-grade marketing narrative — revenue contribution, capital efficiency, brand equity movement, what we learned, what changes next. Written for the cap table, not the marketing team.
Six leadership surfaces. One marketing operating system.
Senior marketing leadership is not one job — it's six. We run them together so strategy, team, brand and reporting move in the same direction.
Growth strategy
Go-to-market design, channel mix, funnel economics, pricing & packaging input — the unit economics that decide which channels can actually scale profitably.
Brand strategy
Positioning, narrative, category definition and brand architecture for businesses scaling past the founder's instinct — the durable layer underneath every paid channel.
Team building
Org design, role definitions, hiring scorecards, interview rubrics and onboarding plans for growth, brand, content, performance and ops leads.
Vendor selection
Agency, freelancer and martech selection — running structured RFPs, scoring rubrics and pilots so retainer budget compounds instead of churning.
Board reporting
Quarterly board decks, monthly leadership updates and investor narrative — translating marketing activity into the revenue and capital-efficiency story the cap table reads.
Marketing ops
CRM, attribution, analytics, MAP and creative ops design — the plumbing that turns campaigns into reportable, comparable, defensible numbers.
Six artefacts that actually move the business.
The tangible outputs from every CMO engagement — the documents your leadership team, board and marketing org rely on month after month.
90-day plan
Quarterly marketing plan with OKRs, channel bets, hiring moves and risks — the one document marketing, founders and the board align on.
KPI scorecards
Weekly and monthly scorecards covering revenue contribution, CAC, payback, funnel velocity and brand metrics — same numbers every week, no surprises.
Talent maps
Marketing org chart, hiring sequence, interview rubrics, comp benchmarks and onboarding plans for every role on the roadmap.
Vendor RFPs
Structured RFPs and scoring rubrics for agencies, freelancers and martech tools — so vendor decisions are defensible, not personality-led.
Board decks
Quarterly marketing slides for board and investor updates — revenue contribution, learnings, asks and next-quarter narrative on one storyline.
Monthly reviews
Structured monthly review documents — wins, misses, lessons, decisions taken — so quarterly board updates aren't archaeology projects.
Activity is the input. Business outcomes are the output.
Six KPIs we report on every month so a CMO engagement always ladders back to enterprise value — not channel vanity.
Revenue contribution
Marketing-sourced and marketing-influenced revenue tracked monthly — the only metric a board actually cares about.
CAC efficiency
Blended and channel CAC, CAC payback, LTV:CAC ratio — the unit economics that decide which channels can scale next quarter.
Brand equity
Aided and unaided brand recall, share-of-voice and branded search trends — the slow-compounding moat under the paid funnel.
Team velocity
Output per marketer, time-to-fill, time-to-productivity and team satisfaction — the leading indicator of whether the org is healthy.
Channel efficiency
Cost-per-qualified-lead, marketing-qualified-pipeline and channel ROI — the operating dashboard performance leads run weekly.
Board confidence
Tracked qualitatively: do board members trust the marketing function? The single metric that decides whether marketing keeps its budget.
Where fractional CMOs compound the most value.
Company types we've shipped enough engagements in to recognise the pattern before the diagnostic is finished.
What you get that most consultancies skip.
Choosing a fractional CMO is less about the deck and more about whether the consultant has actually owned a marketing P&L — month after month, board meeting after board meeting.
Operators, not slide consultants — every CMO has shipped in-house marketing teams before.
We sit on your side of the table — accountable to your business KPIs, not deliverable counts.
Board-grade reporting discipline — narratives written for investors, not marketing teams.
Senior consultants only — no junior account managers fronting as CMO advisors.
Growth and brand fluent — performance maths and positioning frameworks under one roof.
Team building, not team replacement — we coach your in-house marketers up, not out.
Independent on vendors — we recommend agencies and tools objectively, never on commission.
Long-term partner — typical engagements run 12 to 36 months, not three-month sprints.
Questions teams ask before they sign.
Ready for CMO-grade marketing leadership without a full-time hire?
Book a free 30-minute consult — we'll run a quick diagnostic on your current marketing function and send a custom proposal within 48 hours.