Native that earns attention, not interrupts it.
Banner blindness is real — readers have learned to ignore display ads, install blockers and scroll past anything that screams "sponsored." Native advertising lives inside the content stream itself: recommendation widgets, in-article placements, sponsored editorial. Done right, it earns the click honestly and keeps the reader engaged after they arrive.
How we earn your confidence
Four signals that show how we demonstrate Experience, Expertise, Authoritativeness and Trustworthiness on this service — visible to both your team and the search engines that rank us.
Outbrain & Taboola campaign history
Native campaigns for product launches, lead generation and awareness objectives across major Indian and international publisher networks.
Content strategy built for native
Native performs only when the content behind the click genuinely adds value. We craft headlines and landers that earn the read, not just the click.
Premium publisher access
Direct placements on Outbrain, Taboola, Yahoo Native and Colombia — including Times Internet's top Indian news, business and lifestyle inventory.
Quality-first reporting
We measure time on page, scroll depth and conversion — not just click volume — so traffic quality always justifies the media spend.
Done well, native ads earn engagement banners cannot — done badly, they generate clicks from frustrated users who feel deceived.
Five disciplines that turn native spend into qualified visitors.
Each runs in lockstep so the campaign compounds — instead of just spending budget.
Audience & content alignment
We start by matching the campaign content to the readers it's meant to attract — interest segments, contextual signals and publisher categories. Native fails when the landing content doesn't earn the click; we make sure the read is worth it.
Headline & creative testing
Editorial-quality headlines and native-looking imagery, tested in batches of 15-20 at a time. We optimise for honest CTR and post-click engagement — never clickbait that destroys brand trust on landing.
Publisher whitelisting & brand safety
Native networks include both premium and very low-quality inventory. We curate domain whitelists, exclude misinformation categories and audit placements weekly so your brand never lands next to content it shouldn't.
Bid strategy & frequency capping
Smart bid management at placement level — pushing budget toward inventory that converts and frequency-capping so the same reader isn't shown the same recommendation seven times in a session.
Reporting & conversion attribution
Server-side conversion tracking, post-click session quality and attribution back to leads or revenue. Monthly reviews tell you exactly what worked, what's being killed and how next month gets sharper.
Six native networks. Six distinct disciplines.
Each platform plays by its own auction and creative rules — here's how we treat them.
Outbrain
Brand-safe premium publisher inventory across global tier-1 publications. Strongest where reputation protection matters.
Taboola
Largest native ad network globally — wins on scale, breadth of inventory and granular placement-level optimisation.
Yahoo Native
Yahoo's owned-and-operated inventory plus its native exchange — strong for reach across news, finance and lifestyle verticals.
Google Discovery
Native-format placements across Discover feed, Gmail Promotions and YouTube home — visual-first creative at Google scale.
LinkedIn Sponsored Content
Native-format B2B placements that integrate into the LinkedIn feed — strongest channel for thought leadership and procurement-grade audiences.
Amazon Sponsored Display
Native placements across Amazon and its publisher network — purchase-intent targeting at the moment buyers are researching.
Six formats that read like content.
Every format below is something we plan, write and design in-house — selected because readers actually engage with it.
In-feed recommendation
Thumbnail + headline placements inside recommendation widgets at the end of articles — the classic Outbrain/Taboola unit.
In-article unit
Mid-content native placement set between editorial paragraphs — high attention because readers are already engaged.
Sponsored editorial / advertorial
Full-length brand stories hosted on publisher sites — written to publisher editorial standards, not advertorial filler.
Promoted listing
Native placements inside marketplace and listing environments — Amazon Sponsored Display, MagicBricks, Naukri.
Recommendation widget
"You may also like" units below editorial content — high reach, frequency-capped for repeat-visitor publications.
Branded content video
Short-form native video inside feeds and editorial environments — autoplay-muted, designed to earn the unmute.
Clicks are easy. Qualified visitors are the goal.
Six metrics we track every month so native spend always ladders back to business outcomes.
CTR vs benchmark
Honest click-through rate against publisher and category benchmarks — not clickbait-inflated.
Time-on-site post-click
Average session duration after the native click — the truest signal of headline-content alignment.
Scroll depth
How far readers actually get into the landing content — a leading indicator of conversion.
Conversion / lead rate
Server-side tracked conversions tied to the campaign — leads, signups, demo requests or sales.
Brand-lift study deltas
Aided recall, consideration and intent lift vs control — for awareness-led native campaigns.
Cost per qualified visitor
Not CPC — cost per visitor who actually reads, scrolls and converts on the landing experience.
Where native actually delivers.
Categories we've shipped enough native work in to know what publishers reward — and what gets ignored.
What you get that most native shops skip.
Picking the right native partner is less about reach claims and more about whether the team writes editorial-quality creative, manages brand safety obsessively, and ties media spend to business outcomes month after month.
Outbrain & Taboola certified strategists managing every campaign.
Curated brand-safety whitelists — domain by domain, audited weekly.
No clickbait headlines — ever. Honest creative or we don't run it.
Editorial-quality creative production written by trained copywriters.
Server-side conversion tracking — clean attribution past iOS & cookie loss.
Post-click engagement reporting — scroll, dwell time, downstream events.
No agency fee on ad spend — flat retainers, fully transparent media costs.
ASCI-compliant disclosure on every sponsored unit — Indian regulation-clean.
Questions teams ask before they sign.
Ready for ads readers actually want to click?
Book a free 30-minute consult — we'll audit your current native spend and send a custom proposal within 48 hours.