Conversations that convert, on the channel your buyers already trust.
Email opens average 20%. WhatsApp messages are read by over 90% of recipients — usually within minutes of delivery. For brands sending offers, order updates, appointment reminders or sales follow-ups, WhatsApp is the only channel that combines email's economics with SMS's immediacy — and an inbox your customer actually clears.
How we earn your confidence
Four signals that show how we demonstrate Experience, Expertise, Authoritativeness and Trustworthiness on WhatsApp marketing — visible to both your team and the platforms that grade our sender quality.
WhatsApp Business API in production
Full API deployments for real estate, healthcare, e-commerce and finance brands — with broadcast campaigns consistently delivering 90%+ read rates.
Template approval & flow design
We know exactly what passes Meta's review and what gets rejected. Plus chatbot flows for FAQs, orders, lead-qualification and appointment booking.
Meta Business Partner
DV Digital is listed in Meta's official partner directory — a credential earned through performance, not paid placement.
Opt-in only · DPDPA compliant
Every subscriber is consented. Every broadcast carries an easy opt-out. Data handling follows DPDPA and Meta's WhatsApp Business policies — strictly.
We don't blast. We build WhatsApp programmes that work as a repeat-revenue engine — email-marketing economics, SMS-marketing immediacy, and an inbox your customer actually opens.
From onboarding to revenue-grade messaging.
Five disciplines we run in lockstep so your WhatsApp programme compounds — instead of getting throttled by Meta.
Business API onboarding
BSP selection and onboarding through Gupshup, Interakt, AiSensy or WATI. Phone-number verification, business-profile setup and Meta Business Verification — done end-to-end so your account starts on a high-quality footing.
Template approval & copywriting
We draft and submit marketing, utility and authentication templates that pass Meta review on the first attempt. Approvals typically land in 24–72 hours per template. Helpful tone, no pushy promotion — the format that converts and stays compliant.
Audience segmentation & opt-in
We build compliant opt-in flows on your website, ads and checkout, then segment subscribers by behaviour, lifecycle stage and product interest. Different content for different segments — not the same message blasted to everyone.
Broadcast & flow design
Broadcast schedule, multi-turn chatbot flows, click-to-WhatsApp ad creative and CRM integration designed together — so a single click can move someone from an Instagram ad to a qualified lead in your sales pipeline without a human in the loop.
Reporting & opt-out hygiene
Every month you see open rate, CTR, reply rate, opt-out rate, conversion to order or lead and cost per conversation. Quality-rating monitoring protects your sender reputation; tight opt-out hygiene keeps you off Meta's block list.
Six WhatsApp programmes. One revenue channel.
Every retainer pulls from these — most clients run three to four in parallel. Each is built around a specific business outcome, not "let's just send a broadcast".
Broadcast campaigns
Festival drops, new launches and offers — segmented, opt-in, frequency-capped — that consistently land 90%+ open rate and double-digit CTR.
Order & delivery flows
Order confirmation, shipping, dispatch, OTP and feedback messages sent the moment they're triggered — utility-template economics, near-100% delivery.
Abandoned-cart recovery
Cart-abandon flows that recover 12–25% of dropped sessions — at email-marketing cost, with WhatsApp's read-rate advantage.
Lead-qualification chatbots
Multi-turn conversational flows that qualify, route and book site visits or demos — running 24/7 with CRM hand-off when a human is needed.
Customer support
One-to-one support threads with defined SLAs — FAQ deflection via chatbot, smart hand-off to a human, and conversation-quality reporting baked in.
Reviews & feedback
Post-purchase NPS, Google / Trustpilot review prompts and feedback flows — capturing CSAT data while it's still warm, lifting your public review score.
Templates that actually pass review — and convert.
Every message on WhatsApp Business API is a typed object. Here are the six formats we use most — chosen because they convert, stay compliant and protect your sender quality rating.
Marketing templates
Approved promotional messages — offers, drops, festive campaigns. Sent to opted-in subscribers, frequency-capped to protect quality.
Utility templates
Order updates, shipping, delivery, payment reminders — the workhorse of WhatsApp. Cheaper to send, near-100% delivery and read.
Authentication
OTPs, 2FA codes and account-verification messages delivered in seconds — the safest, fastest channel for sign-in flows.
Interactive lists
Tap-to-select menus inside the chat — for product discovery, FAQ navigation and self-service. No keyboard, no friction.
Quick reply buttons
One-tap responses — "Yes, book it", "Talk to a human", "Track order". Higher reply rates than free-text prompts every time.
Catalog & cart
WhatsApp Catalog for in-chat product browsing and cart hand-off — end-to-end commerce inside the conversation, no browser tab switch.
Opens are flattering. Conversions fund you.
Six metrics we track every month so WhatsApp activity always ladders back to revenue — not "we sent a blast".
Open rate vs SMS / email
The headline number — WhatsApp consistently lands 90%+ open inside the first hour vs ~20% on email and ~98% delivered on SMS without read confirmation.
Click-through rate
Tracked link clicks inside templates — the honest measure of message resonance, segmented by template, audience and send time.
Reply / response rate
What % of recipients actually reply — the metric that separates a true two-way conversation from a polished broadcast nobody engages.
Opt-out rate
Tracked per template and per campaign. Above 2% and we re-audit copy, frequency and segmentation before Meta starts throttling.
Conversion to order / lead
Tagged through to GA4 and CRM — orders placed, leads booked, demos confirmed — attributable directly to the WhatsApp send.
Cost per WA conversation
Meta's 24-hour conversation pricing, BSP fees and creative cost rolled into one CPA — compared head-to-head against your other channels.
Where WhatsApp actually moves revenue.
Categories we've shipped enough WhatsApp work in to know what gets read — and what gets blocked.
What you get that most WhatsApp agencies skip.
WhatsApp marketing is easy to start and very easy to break. Picking the right partner is less about polished decks and more about whether the team consistently delivers approved templates, manages opt-in/opt-out hygiene and ties output to revenue — month after month.
Meta Business Partner — verified in Meta's official directory, not "we know Meta".
DPDPA compliance baked in — opt-in workflows, retention rules, audit trail.
Template-approval expertise — we know what passes Meta review and what gets rejected before you send.
Segmented broadcasting — not spray-and-pray. Different content for different segments, every send.
Conversational flow design — multi-turn chatbot flows that feel like a human, not a script.
CRM & commerce integration — Shopify, WooCommerce, Salesforce, Zoho and HubSpot tied to the WhatsApp event.
Opt-out hygiene & quality-rating monitoring — we protect the channel so you stay sending tomorrow.
No message-spam — every send earns its place. Frequency caps, segmentation, and a real reason to message.
Questions teams ask before they ship WhatsApp.
Ready to put your brand in the chat your customers actually open?
Book a free 30-minute consult — we'll review your current setup (or zero-state), map your highest-impact WhatsApp use case, and send a custom proposal within 48 hours.