Marketplace growth that moves SKUs, not just impressions.
Whether your listing appears above competitors on Amazon depends on listing quality, sales velocity, review volume and advertising investment. We run every factor that determines organic and paid visibility on India's largest e-commerce marketplace — across Amazon.in and Amazon.com US.
How we earn your confidence
Four signals that show how we demonstrate Experience, Expertise, Authoritativeness and Trustworthiness on this service — visible to both your team and the search engines that rank us.
Seller & Vendor Central experience
Active account management across both Seller Central and Vendor Central for brands in FMCG, electronics, fashion and lifestyle categories.
Amazon Ads certified team
Listing optimisation, A+ Content and Sponsored Ads structured by an Amazon Ads certified team trained on every campaign type.
Brands scaled to category-leader
Multiple SKUs taken from launch to "Amazon's Choice" / category bestseller through compound listing-and-ads discipline.
Transparent ACoS reporting
Every client sees campaign-level ACoS, TACoS, organic rank movement and total cost of sales in monthly performance reviews.
For sellers in saturated Amazon categories, the gap between profitable scale and bleeding cash is rarely the product — it's listing quality, advertising structure and the operational rigour around inventory and reviews. We focus where the leverage is.
From listing audit to ACoS-tuned scale — every month.
Five disciplines we run in lockstep so your catalogue compounds instead of just running ads.
Listing audit & catalogue health
Every engagement starts with a full audit — title structure, bullet points, image stack, A+ status, backend keywords, GTIN/UPC discipline, review velocity and Buy Box ownership. We fix the foundations before we spend a rupee on ads.
Keyword & ASIN research
Search-term mining from Brand Analytics, Helium 10 and category leader ASINs. We map high-intent buyer keywords, competitor SKUs to target, and the negative terms wasting your spend right now.
Campaign structure — SP / SB / SD
Auto, manual exact, manual broad, product targeting and category targeting separated cleanly. Sponsored Brands for branded search defence, Sponsored Display for re-engagement. No spaghetti campaigns.
Bid strategy & ACoS targets
Bids tuned to category margin and growth stage. Established brands held at 15–25% ACoS for profitability; new launches accept 35–50% short-term to build velocity, sales rank and reviews — with clear unwind dates.
Reporting & detail-page optimisation
Monthly performance review tying ACoS, TACoS, organic rank and review velocity together. Detail pages refreshed every cycle based on what the search-term report taught us about real buyer language.
Six campaign types. Six distinct levers.
Each Amazon ad product plays a different role in the funnel — here's how we deploy them.
Sponsored Products
Manual and auto campaigns across keyword, category, ASIN and product targeting — the workhorse of Amazon revenue.
Sponsored Brands
Headline banner with brand logo + 3 SKUs at the top of search. The cleanest way to defend branded queries and drive store visits.
Sponsored Display
On-Amazon and off-Amazon placements for retargeting cart abandoners and conquesting competitor detail pages.
Sponsored TV
Streaming TV placements via Amazon's Fire TV and Prime Video network — full-funnel reach for established brands.
Audio ads
Audio spots across Amazon Music's ad-supported tier — brand awareness for audiences not actively scrolling.
Vine reviews
Managed enrolment in Amazon Vine to seed verified reviews on new SKUs — the cleanest review-velocity lever available.
Six surfaces that decide your conversion rate.
Amazon listings are landing pages. Each surface below is something we audit, rewrite and ship — every cycle.
Title & bullet structure
Category-specific title patterns; bullets written for scanning with benefits leading and features supporting.
Image stack
Hero on white, lifestyle, infographic, comparison and size-guide images — engineered to lift CTR and CVR.
A+ content modules
Story, USP stack, comparison charts and brand-narrative modules that visualise value beyond text.
Brand Store
Multi-page storefront with category nav, hero merchandising and shoppable modules — the only ad-free real estate on Amazon.
Backend keywords
Maximising the 250-byte backend field for indexing without violating policy — common typos, synonyms, regional terms.
Reviews & Q&A
Compliant review-velocity strategy, Q&A seeding and negative-review response — the trust layer of every detail page.
Vanity sales hide the truth. ACoS shows it.
Six metrics we track every month so Amazon activity always ladders back to profitable contribution margin.
ACoS / TACoS
Ad spend ÷ ad-attributed sales, and ad spend ÷ total brand sales — the two numbers that decide profitability.
Conversion rate
Detail-page CVR independent of advertising — the cleanest test of listing quality and pricing fit.
Organic rank movement
Weekly tracking of where target keywords sit organically — the compounding asset advertising is meant to build.
Branded-search lift
How many shoppers now type your brand name into Amazon search — the cleanest proof of share-of-mind on the platform.
ROAS
Revenue per rupee of ad spend, tracked at SKU level so we can kill, scale or rebuild campaigns with evidence.
Repeat-purchase rate
Subscribe & Save enrolments and repeat orders — the metric that turns Amazon from a sales channel into a brand asset.
Where we've driven real Amazon growth.
Categories we've shipped enough work in to know what ranks, converts and compounds — and what burns spend.
What you get that most Amazon agencies skip.
Picking the right Amazon partner is less about polished decks and more about whether the team consistently ships listings, runs ads profitably and protects your brand registry — month after month.
Amazon Ads certified team owning every campaign — no junior-only execution.
A+ Content design team in-house — copy, layout and imagery without outsourcing.
GTIN / UPC discipline so listings index cleanly and Buy Box doesn't break.
Amazon Vine programme managed end-to-end for compliant review velocity.
IP / Brand Registry awareness — hijacker takedowns and ASIN protection.
Listing-suspension recovery — appeal drafting and Seller Performance escalation.
Weekly war-room — bid changes, search-term harvesting and competitor monitoring.
Transparent reporting — every rupee of spend tied to ACoS, TACoS and rank.
Questions teams ask before they sign.
Ready to make Amazon a real revenue channel?
Book a free 30-minute consult — we'll audit your catalogue, ad account and brand store, then send a custom proposal within 48 hours.