Growth across store, marketplace and ads — measured to the SKU.
Running an online store today isn't about flipping one channel — it's a system. SEO compounds organic discovery, paid acquisition feeds the funnel, CRO lifts site performance, and email plus WhatsApp drive the repeat orders that fund the math. We run all of it as one engine and report it as one P&L.
How we earn your confidence
Four signals that show how we demonstrate Experience, Expertise, Authoritativeness and Trustworthiness on e-commerce work — visible to both your team and the search engines that rank us.
60+ stores scaled across categories
Revenue growth shipped across Shopify, WooCommerce and Magento in fashion, beauty, F&B, wellness and home — with contribution-margin proof, not just ROAS screenshots.
Shopify & Meta Business Partners
Verified Shopify Partner and Meta Business Partner agency — credentials earned through performance, not paid placement. Server-side tracking and CAPI baked in.
All disciplines under one roof
SEO, paid, CRO, email/WA, marketplace ops and creative — one accountable team. No three-agency telephone game between Meta, SEO and the dev shop.
Contribution-margin reporting
Every channel ladders back to revenue, contribution margin and LTV — sourced from your Shopify/Woo data, not vanity dashboards we control.
E-commerce marketing fails when treated as a single channel. We build it as a full revenue system — acquisition feeding the funnel, CRO lifting the conversion, and retention compounding the LTV that funds the next ad spend.
From tracking foundation to LTV review — every quarter.
Five disciplines we run in lockstep so the store compounds instead of just spending.
Tracking & data foundation
We audit GA4, Shopify/Woo, Meta CAPI, server-side GTM and consent mode before a single rupee moves. Without a clean attribution layer, every ROAS number lies and every "winning" creative is a guess. We fix it once so the rest of the engagement compounds on real data.
Creative & offer strategy
Strong offers and on-brand creative do more for ROAS than any algorithm tweak. We build a monthly creative slate — UGC, static, motion, founder-led — paired with a tested offer ladder so every campaign has fresh inputs and every funnel stage has a reason to convert.
Channel mix — Search, PMax, Meta, Marketplace
We pick the channels the category actually rewards — Performance Max for shopping demand, Meta Advantage+ for discovery and retargeting, Amazon & Flipkart for marketplace capture, search SEO for evergreen. Budgets shift weekly based on incrementality, not last-click.
Launch, test, scale
Structured creative and audience testing inside guardrails — winners scale, losers cap. We run weekly war-rooms with founders so spend decisions happen in days, not at the end of the month when budget is already burned.
Reporting & LTV review
Every 30 days you receive a report covering blended ROAS, AOV, contribution margin, repeat rate and LTV/CAC. Every 90 days we run an LTV cohort review — because the brands that scale are the ones whose second order pays for the next ad spend.
Six channels. One revenue engine.
Each surface plays by its own rules — and rewards different signals. Here's how we treat them.
Google · Search & PMax
Brand defence, high-intent search, Performance Max for shopping demand, Demand Gen for new customers. Feed-led, ROAS-tuned, asset-group tested weekly.
Meta · Advantage+
Advantage+ Shopping for prospecting, retargeting for warm carts, Instagram Reels & UGC for discovery. CAPI server-side so the algorithm actually learns.
Shopify
Theme optimisation, product page CRO, app stack audit, checkout extensions and Shop Pay enablement — the conversion floor every ad campaign stands on.
WooCommerce
WordPress + Woo storefronts, performance tuning, payment stack, conversion-friendly checkout flows and structured-data fixes for product schema.
Amazon & Flipkart
Listing optimisation, A+ content, Sponsored Products & Brands, brand-store builds and marketplace-specific positioning aligned to your D2C narrative.
GA4 · server-side
Server-side GTM, consent mode, GA4 e-comm events, Meta CAPI and Shopify/Woo native data — clean attribution every channel can be measured against.
Six levers that actually move GMV.
Every lever below is something we plan, build and ship in-house — selected because the math works, not because it's a tile on a slide.
Performance ads
PMax + Meta Advantage+ + Demand Gen running as one portfolio — budgets shifted weekly based on incremental ROAS, not channel ego.
Conversion-rate optimisation
PDP, PLP, cart and checkout testing. The single highest-leverage growth lever once paid traffic is already flowing — every +0.3% CVR resets your CAC.
Email & WhatsApp lifecycle
Welcome, abandoned cart, post-purchase, replenishment, win-back — built in Klaviyo / Mailchimp / native WA. Typically 25–40% of total e-comm revenue.
Marketplace ops
Amazon, Flipkart and Myntra listings, A+ content, sponsored ads and brand-store builds — captured demand your D2C site never sees.
Influencer & UGC
Micro and mid-tier creator partnerships, scroll-stopping UGC, whitelist amplification — content that earns attention before it asks for the sale.
Loyalty & repeat
Subscription, replenishment, points and tier programs via Yotpo / Smile / native Shopify — the lever that turns one-time buyers into LTV.
ROAS flatters you. Contribution margin funds you.
Six metrics we track every month so e-commerce activity always ladders back to economic outcomes — not chart ego.
Blended ROAS
Total revenue ÷ total ad spend — the only ROAS number that maps to the bank account. Platform ROAS lies via attribution overlap; blended doesn't.
AOV & basket composition
Average order value, units per order and category mix — the lever every bundle, free-shipping threshold and upsell flow exists to move.
Contribution margin %
Revenue minus COGS, shipping and ad spend. The number that decides whether you can scale spend or need to fix unit economics first.
Repeat purchase rate
% of customers who order twice within 90 / 180 days — the cleanest signal that the product, the brand and the lifecycle flow are all working.
LTV / CAC ratio
12-month contribution margin per customer ÷ blended CAC. Below 3× and scaling burns cash; above 3× and every campaign compounds the brand.
Channel incrementality
Holdout tests and geo-experiments to measure what spend actually drives new revenue — not what last-click tries to claim credit for.
Where we've shipped real GMV.
Categories we've scaled enough stores in to know what converts — and what just clicks.
What you get that most e-comm agencies skip.
Picking the right e-commerce partner is less about polished decks and more about whether the team consistently ships clean tracking, sharp creative, marketplace ops and contribution-margin reporting — month after month, quarter after quarter.
Shopify & WooCommerce expertise — store, theme, app stack and checkout all owned in-house.
Verified Meta Business Partner — algorithm-fluent on Advantage+ Shopping and CAPI server-side.
Marketplace ops handled in-house — Amazon, Flipkart and Myntra listings, ads and brand stores.
Server-side tracking by default — GA4, sGTM, CAPI and consent mode so attribution doesn't lie.
Weekly war-room with founders — spend decisions happen in days, not at month-end.
Contribution-margin reporting — not just ROAS — so you know which growth is actually profitable.
In-house creative production — UGC, static, motion and founder-led shoots, every month.
Flat retainer pricing — no percentage-of-ad-spend fee that punishes you for scaling.
Questions teams ask before they scale spend.
Ready to scale the store, not just the ad spend?
Book a free 30-minute consult — we'll audit your tracking, creative and channel mix, and send a custom proposal within 48 hours.