Search ads engineered for high-intent revenue.
Pay-per-click advertising is the fastest way to reach high-intent searchers at the exact moment they are looking for what you offer. A well-structured Google Ads account can begin generating qualified leads within hours of launch — and compound into a predictable customer-acquisition engine within weeks.
How we earn your confidence
Four signals that show how we demonstrate Experience, Expertise, Authoritativeness and Trustworthiness on this service — visible to both your team and the search engines that rank us.
Certified Google Ads specialists
Active certifications across Search, Shopping, Display and Video — not just account access. Senior strategists own every account end-to-end.
Google Partner agency
DV Digital is a verified Google Partner — recognised on campaign performance standards and consistent client growth, not paid placement.
Full account transparency
You own your Google Ads account. We hold manager-level access only — never operating accounts you can't inspect, audit or revoke.
No hidden ad-spend markups
Transparent management fee. Every rupee of ad spend goes directly to Google — no percentage markups on media, no auto-applied recommendations.
As a Google Partner PPC agency in Mumbai, we manage paid search campaigns that consistently deliver strong returns on ad spend — for consumer, B2B, e-commerce and lead-gen brands across India.
From audit to compounding return on ad spend.
Five disciplines we run in lockstep so every rupee of ad spend earns its keep — month after month.
Account audit & waste recovery
Every engagement starts with a deep audit of conversion tracking, match types, negative-keyword hygiene, ad-group structure and Quality Scores. We surface the 20–40% of wasted spend that most accounts carry — and recover it before scaling anything new.
Keyword & intent strategy
We map keywords to genuine purchase intent — branded, non-branded, competitor, comparison and bottom-funnel queries — and group them into tightly themed ad groups. Negative-keyword lists are built from day one to keep irrelevant queries out.
Ad creative & landing-page alignment
Responsive Search Ads, sitelinks and asset extensions written for each ad group's intent. Our UX team aligns the landing-page experience so Quality Scores climb into the 7–9 range and cost-per-click drops without sacrificing position.
Bidding & budget engineering
Smart-bidding strategies tied to your target CPA or ROAS, with manual overrides where automation under-delivers. Budgets are reviewed weekly and shifted between campaigns based on contribution margin, not surface-level CTR.
Reporting & weekly optimisation
You get a weekly performance report plus a monthly strategy review — covering CPA, ROAS, Impression Share, Quality Score trends and what's being tested next. No padded dashboards, just the metrics that move revenue.
Six campaign types. One coherent account.
Each campaign serves a distinct funnel stage — wired together so branded, non-branded and remarketing don't cannibalise each other.
Branded search
Defend your own brand terms from competitor bidding and capture the highest-intent traffic at the lowest CPC in the account.
Non-branded search
Category and competitor keyword targeting that captures buyers who don't yet know you. The growth engine for net-new pipeline.
Performance Max
Google's automated multi-channel campaign — Search, Shopping, Display and YouTube blended for e-commerce and lead-gen scale.
Shopping
Feed-driven product advertising for e-commerce brands — Merchant Center hygiene, custom labels and feed optimisation included.
Display remarketing
Re-engage visitors who didn't convert — segmented by page viewed, time on site and cart-abandonment behaviour.
YouTube ads
TrueView, in-feed and bumper formats for awareness and consideration — feeding remarketing pools for downstream search capture.
Formats that convert in the SERP.
Every format below is wired into a measurement plan from day one — so you know which asset is doing the heavy lifting.
Responsive Search Ads
15 headlines × 4 descriptions tested in combination — Google's algorithm serves the best match for each query in real time.
PMax assets
Image, video, headline and description asset groups built per audience-signal cluster — the lever that makes PMax actually performant.
Dynamic Search Ads
Headlines generated dynamically from your landing-page content — captures long-tail queries that keyword research misses.
Sitelinks & assets
Sitelink, callout, structured-snippet, image and lead-form extensions — claiming SERP real estate competitors leave on the table.
Call-only ads
Mobile-first formats that drive phone calls directly — ideal for high-ticket services, healthcare and local lead-gen.
App campaigns
Install and in-app event optimisation across Search, Play, YouTube and Display — one objective, all surfaces.
Clicks are easy. Contribution margin is the metric.
Six numbers we report on every month — so paid search is always tied back to business outcomes, not surface vanity.
Return on ad spend (ROAS)
The headline e-commerce metric — measured at order level with deduplicated revenue, not platform-reported only.
Cost per acquisition (CPA)
For lead-gen and SaaS — tracked against target CPA derived from your unit economics, not a default Google suggestion.
Impression Share
How much of available demand you're capturing — and how much you're losing to rank or budget. The growth ceiling indicator.
Quality Score
Leading indicator of long-term account health — drives CPC down and position up. We track movement weekly per ad group.
Conversion revenue
Not just conversion volume — total revenue attributed, broken down by campaign, device and audience segment.
MER & blended ROAS
Marketing Efficiency Ratio across all paid channels — the only number a CFO actually wants to see.
Where we run profitable PPC.
Categories we've shipped enough work in to know what scales — and what burns budget.
What you get that most PPC agencies skip.
Picking the right paid-search partner is less about polished decks and more about whether the team ships clean account hygiene, transparent reporting, and decisions tied to contribution margin — month after month.
Verified Google Partner — recognised on performance, not paid placement.
Senior strategist ownership of every account — no junior-only execution.
Weekly war-room reviews — accounts move every week, not every quarter.
Server-side conversion tracking — clean data, post-cookie ready.
Contribution-margin reporting — not just ROAS, not just CPA.
A/B testing discipline — every learning documented, every loser killed.
No agency fee on ad spend — transparent flat management retainer only.
No auto-applied recommendations — you approve every structural change.
Questions teams ask before they sign.
Ready to make every click earn its keep?
Book a free 30-minute consult — we'll audit your current Google Ads account and send a custom proposal within 48 hours.