UX engineered for products users love.
DV Digital is a research-led UI/UX design agency in Mumbai. We design SaaS apps, mobile experiences and e-commerce flows that users actually understand — Figma-native, accessibility-first, shipped with a design system your engineers can scale.
How we earn your confidence
Four signals that show how we demonstrate Experience, Expertise, Authoritativeness and Trustworthiness on this service — visible to both your team and the search engines that rank us.
100+ products shipped
Live SaaS platforms, mobile apps and e-commerce experiences designed end-to-end across consumer and B2B — across India, the GCC, the UK and the US.
Research-led design process
Every project starts with user interviews, journey maps and competitor teardowns — never blank-canvas guessing. Decisions are evidence-led, not opinion-led.
Design system specialists
We build token-driven Figma libraries that compound efficiency across roadmaps — 50+ design systems shipped for product teams that need to scale design without scaling headcount.
Usability-validated designs
Prototypes are tested with real users before development — preventing expensive redesigns post-launch. We ship designs that hold up in production, not just in dribbble shots.
Every dollar spent on UX returns roughly 100 dollars in measurable business outcomes — fewer support tickets, higher conversion, better retention, and reduced engineering rework. The reason is simple: users do not want to learn your product, they want to use it.
From user research to design-system handoff — one continuous loop.
Five disciplines we run in lockstep so every screen is grounded in evidence and ships ready to build.
Discovery & user research
User interviews, contextual inquiry, stakeholder workshops and competitor teardowns. We focus on understanding the actual jobs users are trying to do and where current solutions fail them — before a single pixel is drawn.
Information architecture & user flows
Card sorting, sitemap definition and end-to-end user flow diagrams. Most usability problems are architecture problems in disguise — we fix them at the structural layer first.
Wireframing & low-fi prototyping
Greyscale wireframes test layout, content hierarchy and core flows quickly. We iterate fast at this stage when changes are cheap — never at high-fidelity when changes cost days of design time.
High-fidelity UI design
Pixel-perfect Figma designs aligned to your brand — balancing accessibility, clarity and delight. Every screen ships in light/dark mode, mobile/tablet/desktop and edge-state variants.
Design system & developer handoff
Component libraries, design tokens, spacing systems and Figma dev-mode handoff — built so your engineers ship faster and future design work compounds rather than restarts.
Six product surfaces. One design language.
From early-stage MVPs to mature platforms scaling past product-market fit. The six disciplines below are the bulk of what our studio ships every quarter.
SaaS web applications
Dashboards, settings, onboarding flows and complex multi-role workflows — designed for clarity at scale, not screenshot-friendly demos.
Mobile apps
iOS and Android native and cross-platform interfaces — gesture-first, performance-aware, and tested on real devices, not just simulators.
E-commerce experiences
Product pages, checkout flows and account management — CRO-aware UX that lifts conversion without resorting to dark patterns.
Marketing sites & landing pages
Conversion-optimised UX for top-of-funnel pages — narrative-led, fast-loading, and instrumented for honest A/B testing.
Internal tools & admin panels
Overlooked but business-critical — ops dashboards, CMS surfaces and admin consoles your team actually wants to use.
Design systems
Token-driven Figma libraries with component variants, auto-layout and dev-mode docs — the engine behind every product we ship.
Six craft surfaces that make designs ship.
The artefacts behind every engagement — the things engineers, PMs and stakeholders actually consume after the workshops are over.
User research
Interviews, surveys, journey maps and competitor teardowns — synthesised into insight decks your whole team can act on.
Wireframes
Greyscale low-fi flows that pressure-test structure and content hierarchy before any pixel-level work begins.
Hi-fi UI
Pixel-perfect Figma screens — light/dark, responsive, with empty, loading and error states designed not bolted on.
Prototypes
Interactive Figma prototypes for usability testing, stakeholder demos and clear engineering reference — clickable, not theoretical.
Design tokens
Colour, spacing, type, elevation and motion tokens — single source of truth that syncs between Figma and your codebase.
Accessibility audits
WCAG 2.2 AA audits with contrast, focus order, keyboard nav and screen-reader fixes — accessibility shipped, not promised.
Design is the input. User outcomes are the output.
Six KPIs we report on so design always ladders back to product and business outcomes — not subjective taste.
Task completion rate
% of users who finish a defined task without help — the single clearest signal of UX clarity.
Time on task
Median time to complete a flow — measured before and after redesign so improvement is provable.
Error rate
Wrong taps, abandoned forms and rage-clicks — surfaced via session replay and lab studies.
SUS score
System Usability Scale benchmarked pre- and post-launch — an industry-standard score, not vibe-based feedback.
Conversion lift
Sign-ups, activations and checkout completion — A/B tested where data volume allows, before/after where it doesn't.
Support ticket reduction
Volume of how-do-I tickets after launch — the cheapest, most underrated UX metric a product team can track.
Where we've shipped products users love.
Categories we've designed enough products in to know what users expect, what regulators require and what the org chart usually breaks on.
What you get that most design studios skip.
Picking the right UX partner is less about portfolio polish and more about whether the team ships research-grounded design, honest reviews and systems engineers actually want to use.
Research-led — every project starts with users, not stakeholder opinion.
Figma-native team — auto-layout, variants and dev-mode, not flat mockups.
Design system specialists — 50+ token-driven libraries shipped to production.
WCAG AA as the baseline — accessibility is the floor, not a stretch goal.
Empty, loading and error states designed — not bolted on by engineers later.
Usability tested with real users before development — not after launch.
Dev-ready handoff — annotated, inspectable, with engineering office hours.
No dark patterns, no manipulative UX — clarity beats cleverness, always.
Questions teams ask before they sign.
Ready to ship a product users actually love?
Book a free 30-minute consult — we'll audit your current product UX and send a custom proposal within 48 hours.