Nutrition
A Catalogue, Turned Into a Storefront
The official site for Tatvyra — clean-label wellness essentials from Feynman Foodcraft — built from the printed catalogue up.
The Challenge
The brand existed on paper — a catalogue, a logo, a range. None of it existed on the web.
- Put 4 ranges and 13 products online accurately, and at the right price
- Hold the brand’s restraint in a category that shouts
- Stay fast, and stay light on dependencies
How We Built It
The catalogue was the source of truth — not a mood board, and not our guesses.
- Transcribed, not paraphrased — 13 products across 4 ranges, typed verbatim out of Catalogue V7 and sold in 22 pack sizes, so the site and the pack agree
- The logo redrawn as vector — extracted from the catalogue artwork rather than traced from a screenshot
- A token layer first — colour, type scale, spacing and motion defined as design tokens, then every component built against them
- Priced from the MRP column, not by us — every price is transcribed from Tatvyra’s own price structure and charged as listed, with no markup, tax or delivery added. The two honeys that sheet does not price are shown as indicative rather than guessed
- Three runtime dependencies — React, React DOM and React Router. No UI kit, no CSS framework, no animation library
tatvyra.com — the range as the catalogue lists it, priced from the same sheet.
The Impact
The look belongs to the brand rather than to a theme, and the page weight stays low enough to feel instant on a phone. Live at tatvyra.com.
The Results
A catalogue brand with a storefront that finally matches it.
Live
tatvyra.com
13
Products, 22 Packs
4
Ranges Online
3
Runtime Dependencies
Ready to write your success story?
Let's turn your goals into measurable outcomes. Book a free strategy call with the DigiVeritaz team.
Book A Call