Wellness Clinic
500+ AI-Qualified Leads, Every Month
The campaigns were working. Nobody could prove it, because what happened after the lead was never tracked.
The Challenge
When sales tracking is broken, every optimisation decision is a guess. The end conversion rate was poor and there was no way to see which half of the spend was at fault.
- Fix sales tracking before optimising anything
- Stop unqualified enquiries reaching the team
- Give the campaigns a real signal to optimise against
What We Did
Qualify on the page, optimise on the qualified. Feeding a platform bad conversions trains it to find more of them.
- An interactive lead form on the website — replacing the static form, so the enquiry is a conversation rather than a blank box
- AI-based lead filtration — qualification happening at the form, so the clinic sees only what is worth a call
- Campaigns optimised on qualified leads — the platform is told which leads were real, so it goes looking for more of those
The Impact
Over 500 AI-qualified leads a month, with the campaigns optimising against qualification rather than raw submissions — which is what fixes an end conversion rate rather than hiding it.
The Results
Leads the clinic can trust, and tracking that proves it.
500+
AI-Qualified Leads / Month
AI
Filtration at the Form
Interactive
Lead Capture
Optimised
On Qualified, Not Raw
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