K–12 School
A Million Views on a School Page
A school page taken from 200 followers to 1,715 — up 758% — with a single reel past a million views.
The Challenge
School pages are usually notice boards. Parents scroll past them, which makes them useless exactly when admissions open.
- Grow a 200-follower page organically
- Make a school page parents actually want to follow
- Support admissions at the same time
What We Did
Built for reach, kept worth following. A school page has to do both or it does neither.
- Ran admissions and social together — so the content answered what parents were actually asking
- Produced reels built for reach — formats chosen for how far they travel, not for what is easiest to shoot
- Held the standard as it grew — a page parents are willing to be seen following

A school page that parents are willing to be seen following — and the content that got it there.
The Impact
One reel passed a million views, several more passed 400K, and the page grew 758% — from 200 followers to 1,715 — at 70 to 100 new followers a week.
The Results
A school page with the reach of a media account.
1M+
Views, Single Reel
+758%
Follower Growth
400K+
Views on Several More
70–100
New Followers Weekly
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