Non-Alcoholic Wine
Launching a Category, Not Just a Brand
Spanish non-alcoholic wine, new to India, with a page that started at zero and no paid support behind it.
The Challenge
Most people in India have not decided what non-alcoholic wine is for. The brand had to explain a category before it could sell inside one.
- Build an identity in a category people are still learning
- Start a page from absolute zero
- Carry it without paid support
What We Did
Everything, from day one. The page did not exist before this.
- Created and ran the page — from the first post onward
- Influencer and UGC — borrowed audiences, because a new category needs other people to vouch for it
- AI visuals and video from the bottle assets — which performed strongly, and meant launch content without waiting on a shoot
- Offline alongside online — multiple events, because a drink has to be tasted before it is bought
Launch visuals built from the bottle assets, so the page had content before a shoot was possible.
The Impact
A page built from nothing reached 5.6K views in its last fifteen days with nothing paid behind it, while the brand showed up in person at multiple events.
The Results
A category explained, and a brand in the room while it happened.
5.6K
Views in 15 Days
100%
Organic, Nothing Paid
0 to 38
Followers From Scratch
Multiple
Events Attended
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