Fashion Accessories
From Sub-0.2 ROAS to 10× the Revenue
Monthly revenue moved from ₹20,000 to ₹2 lakh — by fixing the page the ads were sending people to, not just the ads.
The Challenge
A ROAS under 0.2 means every rupee spent was returning twenty paise. The account was not underperforming — it was losing money at scale.
- ROAS stuck below 0.2 for months
- Spend scaling losses rather than returns
- Traffic landing on pages that were not built to convert
What We Did
The ads were not the whole problem. We fixed the destination first, then the account, then the scale.
- Custom pages for the top sellers — the best-performing bags got product pages built for conversion rather than a shared template
- Creative aligned to the market — rebuilt to speak to the audience actually being targeted, instead of to the catalogue
- Campaign structure revised — so budget could move toward what was working instead of being spread evenly across what was not
- Scaled only to breakeven first — full-funnel optimisation and promotional mechanics, with spend increased behind proven return rather than ahead of it
The Impact
Monthly revenue moved from ₹20,000 to ₹2 lakh — ten times the starting point — on an account that had been returning less than it cost for months.
The Results
An account that was losing money, turned into one worth scaling.
10×
Monthly Revenue
₹20K → ₹2L
Per Month
Sub-0.2
ROAS at Start
Breakeven
Then Scaled
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