Outdoor & Adventure
2,000+ Leads, With the Junk Filtered Out
The cost per lead was already good. The problem was what those leads turned out to be.
The Challenge
A good cost per lead is the easiest metric to hit and the easiest to be fooled by. Volume was arriving; the sales team could not do anything with it.
- Keep the cost per lead low without keeping the junk
- Stop the sales team working unqualified contacts
- Get intent established before the form is submitted
What We Did
Filter at the form, not at the follow-up. A lead that should not have been submitted costs more than one that was never generated.
- OTP verification on instant forms — a verified number at the point of submission, so fake and mistyped contacts never enter the pipeline
- Conditional logic questions — the form branches on the answers, so a low-intent path ends before it becomes a lead
- CRO-optimised landing pages — for the traffic that belonged on a page rather than in a form
- WhatsApp campaigns — meeting the audience on the channel they actually reply on
- Video creative to inform intent — so the person filling the form already knows what they are asking for
The Impact
Over 2,000 leads delivered with qualification built into the form itself, so the cost per lead stayed efficient while what arrived at the other end was worth calling.
The Results
Volume that the sales team could actually work.
2,000+
Leads Delivered
OTP
Verified at Source
Conditional
Form Logic
Video
Intent-Led Creative
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