D2C
45% Retention, Not Just a Better ROAS
Acquisition was expensive and nobody came back. Fixing the second half made the first half affordable.
The Challenge
A low ROAS and a low repeat rate are the same problem seen twice. If nobody comes back, every sale has to pay for its own acquisition.
- Lift a ROAS that would not support the acquisition cost
- Get customers to order a second time
- Convert more of the traffic already being paid for
What We Did
Earn the first order more cheaply, then stop paying for the second.
- UGC creator campaigns — real customers and creators carrying the message, which outperforms studio creative in D2C and costs less to produce
- A full repeat funnel — WhatsApp and email flows built to bring customers back without buying them again
- Product pages optimised — so more of the traffic already paid for converts
The Impact
A 45% retention rate means almost half of all customers order again — so acquisition spend is amortised across more than one purchase, which is what makes a ROAS sustainable rather than seasonal.
The Results
Repeat customers, so the ad spend stops starting from zero each month.
45%
Retention Rate
UGC
Creator-Led Creative
WhatsApp
& Email Repeat Funnel
Higher
Product Page Conversion
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