Every Enquiry, Accounted For
A lead management platform for Figure Slim’s Thane and Malad clinics — built to a written spec rather than to a template.
The Challenge
Clinic enquiries arrive from everywhere and get worked by whoever picks up first — which is how they go cold.
- Give every enquiry an owner and a next step
- Let managers see the team’s pipeline without reading spreadsheets
- Keep patient data on infrastructure the clinic controls
How We Built It
Leads arrive on their own. The build was mostly about removing the copy-paste between an ad platform and a counsellor.
- Meta Lead Ads, by webhook — a Facebook or Instagram form submission is in the CRM within seconds. No CSV export, no manual entry
- Google Ads, by polling — lead-form rows land in a Sheet, and an Apps Script pushes new ones into the CRM every five minutes, tagged with a Google source pill
- Telegram as the front door — every new lead is posted to the team’s group, and a counsellor’s reply to that message is saved as a note on that exact lead. The team’s habit did not change; the record moved
- Cut down, not built up — the codebase started as a full agency CRM and was reduced to the signed SRS. HR, payroll, chat, calendar and client portals were removed wholesale, with a scope document tracking what is in, what went and what is still owed
crm.figureslim.in — the counsellor sign-in. Everything past it is patient data, so this is as far as a screenshot should go.
The Impact
Three roles — owner, manager, counsellor — each seeing only what the job needs, over SQLite with JWT sessions and bcrypt-hashed passwords. Self-hosted, with no database server to administer and no per-seat subscription. Live at crm.figureslim.in.
The Results
Every enquiry with an owner, a stage and a next follow-up.
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