FMCG
An FMCG Name, Made Social-First
A household brand with decades of recognition and a social presence that was not earning its share of it.
The Challenge
Being a big name offline does not carry over. An established FMCG brand still has to earn every view it gets on social.
- Make an established name work as hard on social as it does on shelf
- Earn reach rather than assume it
- Make every post count
What We Did
Brand content as the base, real voices on top.
- Ran the brand’s own social — the consistent base layer the rest builds on
- Added an influencer layer — extending reach past the brand’s own following
- Brought in UGC — authentic voices, which in food is the only kind that converts
Brand content as the base layer, with influencer and UGC extending it past the brand’s own following.
The Impact
The content mix moved from brand-only to brand plus creators plus customers, which is what lets an established name keep earning reach rather than relying on recognition.
The Results
A shelf-famous brand, finally working on the feed.
28.9K
Views
Influencer
Layer Added
UGC
In the Content Mix
Brand-Led
Base Content
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