Booking Cars at Scale
How Zedex Mobility built a predictable 81-booking monthly engine across Tata, Kia and Škoda — with a 200X peak-season ROAS.
The Challenge
Zedex Mobility runs sales and service centres for Tata Motors, Kia and Škoda Auto. They needed a digital engine that could deliver consistent bookings — not walk-in volatility — while keeping CAC under control.
- Generate consistent car bookings through digital platforms
- Reduce dependency on walk-ins
- Improve lead-to-quality-lead ratio
- Lower a high Customer Acquisition Cost (CAC)
- Build a predictable monthly booking flow
The Strategy
Google Ads — intent-based targeting with keywords like “Tata car booking near me”, “Kia test drive booking” and “Skoda showroom near me”. Brand + location segmentation, call-only and lead-form ads, PMax for showroom footfall, and tight negative-keyword filtering.
- Meta Ads creative direction — festive offers, exchange bonus, zero down payment
- Test-drive CTA creatives and carousel model showcases
- Customer testimonials for trust-building
- Scarcity messaging during peak months
Audience funnel: Awareness → Lead → Booking → Retargeting. Cold: auto intenders, competitor-interest, geo-radius. Warm: 30/60/90-day website visitors, 50%+ video viewers. Hot: previous leads and WhatsApp enquiry retargeting.
Booking Growth
Month 1: ~38 bookings. Month 2: ~52. Month 3: ~67. Stabilised monthly average: 81. Peak festive season: 110–125 bookings.
Blended revenue per car: ₹6.5L. Monthly revenue at 81 bookings: ~₹5.26 Cr. Peak-season revenue at 120 bookings: ~₹7.8 Cr+.
The Results
A predictable booking engine — with peak-season ROAS that would make most dealers double-take.
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