D2C & Industrial
EBCO Paid Media
How EBCO, a 60-year hardware leader, built a modern digital funnel that delivered 2.34x ROAS.
The Challenge
EBCO has been an Indian hardware icon since 1963 — but offline strength wasn't matched by online visibility. The brand needed a modern funnel that covered awareness right through to conversion.
The Strategy
A three-tier, integrated campaign across Google and Meta — each tier tuned to a funnel stage.
- Awareness & Reach — Google Display Network + Facebook Reach Ads for brand recall
- Traffic Generation — click-optimised creatives with persuasive CTAs
- Conversion & Sales — high-intent Google Search + strategic remarketing
- Ongoing optimisation across audience, bids and creative
The Results
A legacy brand, now performing like a digital-first one.
12M+
Impressions
100K+
Website Clicks
2.34x
ROAS
3
Funnel Stages
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