YOBO Website, Social Media & SEO
Every engagement we have run with YOBO — Website, Social Media & SEO — in one place.
Website & Platform
A 96-Page Storefront, Rebuilt
How YOBO’s store was redesigned twice over — as a standalone 96-page site, and as a drop-in pack for its live Shopify theme.
The Challenge
Redesigning a live store is the awkward kind of project — you cannot take rankings or revenue offline while you rebuild.
- Redesign yobolovesit.com without disturbing the live store
- Build from the real catalogue, not placeholder content
- Let the team adopt the new design at their own pace
How We Built It
One design, two delivery tracks — because you cannot take a live store offline to redesign it.
- Build from the real catalogue — a Node build script generates all 96 pages from the store’s own product data, so nothing on the preview is a placeholder
- Zero-dependency pipeline — the whole build runs on Node 20 with no packages to install, audit or keep patched
- A Shopify media kit, generated — a second script prepares the 162 MB image set the Horizon theme needs, rather than anyone exporting by hand
- Safe by construction — every preview page ships
noindexwith canonicals pointing at the live store, and checkout hands back to the real cart
The rebuilt storefront, generated from the live catalogue — one of 96 pages in the preview build.
The Impact
The team can walk the entire redesign at production scale, then adopt it in the Horizon theme at their own pace. The live store keeps its rankings and its revenue for the whole of that decision.
Website & Platform results
A redesign you can inspect at full scale before it touches the shop.
Social Media
Made in Europe, Said Properly
Most lingerie pages run the same formula. We built YOBO’s around the one thing its competitors could not claim.
The Challenge
Lingerie social is a crowded formula — same framing, same lighting, same captions. Following it makes a brand invisible.
- Stand apart in a category that all looks the same
- Make “100% Made in Europe” the story, not a footnote
- Produce concepts, shoots and content end to end
What We Did
Educational, not aspirational. The provenance claim only lands if you explain why it matters.
- Chose information over formula — content that tells you something, in a category that usually just poses
- Put the promise at the centre — 100% Made in Europe in the concept of every post rather than in the bio
- Planned, shot and produced in-house — concepts through to finished content, including event coverage
Campaign content produced in-house, with the Made-in-Europe promise built into the concept rather than the caption.
The Impact
Event content turned out to be the brand’s strongest format, with the Muma event reel leading on reach — a useful signal for where the next quarter’s production should go.
Social Media results
A lingerie page that reads as a brand, not a catalogue.
SEO
Fit Is the Question Search Has to Answer
Shopping for lingerie is not about choosing a style. It is about fit, coverage and support — and this roadmap proposes connecting those questions to the collections and fitting guidance that answer them.
The Challenge
Customers search three ways: for a product type, to compare styles, or for help understanding their size. Each needs a different destination.
- Whether priority collections and products are accessible and indexable
- How effectively pages explain fit, coverage, construction and available sizes
- Whether fitting guidance can be reached from shopping pages
- How product variants and filtered URLs are handled
- Whether ecommerce tracking accurately records the purchase journey
The Proposed Plan
Variants and filters first. On a catalogue, the technical question is not whether a page works — it is which of several paths to the same product should be the one that ranks.
- Month one — technical and measurement — robots.txt, sitemaps, canonical tags, URL structure, broken links, redirects and indexing, with particular attention to product variants, collection filters and alternative paths to the same product. GA4 reviewed alongside product views, add-to-cart, checkout starts and purchases
- Keywords mapped to shopping intent — broad terms to collections, specific terms to products, questions to fitting resources. Research themes include full-coverage bras, non-wired bras, high-waist briefs and how to measure bra size, pending validation against demand and stock
- Month two — collections and products — product pages carrying wired or non-wired construction, coverage and style, materials and care, sizes and colours, fit guidance, delivery and returns. Structured data checked against visible price and availability
- The Fitting Lounge as part of discovery — clearer measurement instructions, sizing conventions explained, and links between guidance and the relevant products. Fit recommendations stay specific and qualified rather than promising one style suits everyone
- Month three — the shopping journey — whether shoppers can find sizing, choose available variants, understand policies and complete checkout; products drawing search traffic but little engagement identified and reviewed
How Success Would Be Measured
Resolution of audited issues and priority-page indexing; non-branded impressions and clicks to collections and products; performance of mapped shopping queries; product views, fitting-resource interactions and add-to-cart activity; organic purchase conversion rate and revenue where tracking is validated; checkout starts against completed purchases. Promotions, stock availability, pricing changes and product launches are accounted for before anything is attributed to SEO.
SEO results
The supplied material is a reference SEO process rather than a confirmed YOBO implementation record. Verified ranking, revenue or conversion results belong here once comparable reporting periods exist.
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