Target Wellness Paid Media
Every engagement we have run with Target Wellness — Paid Media — in one place.
Paid Media
500+ AI-Qualified Leads, Every Month
The campaigns were working. Nobody could prove it, because what happened after the lead was never tracked.
The Challenge
When sales tracking is broken, every optimisation decision is a guess. The end conversion rate was poor and there was no way to see which half of the spend was at fault.
- Fix sales tracking before optimising anything
- Stop unqualified enquiries reaching the team
- Give the campaigns a real signal to optimise against
What We Did
Qualify on the page, optimise on the qualified. Feeding a platform bad conversions trains it to find more of them.
- An interactive lead form on the website — replacing the static form, so the enquiry is a conversation rather than a blank box
- AI-based lead filtration — qualification happening at the form, so the clinic sees only what is worth a call
- Campaigns optimised on qualified leads — the platform is told which leads were real, so it goes looking for more of those
The Impact
Over 500 AI-qualified leads a month, with the campaigns optimising against qualification rather than raw submissions — which is what fixes an end conversion rate rather than hiding it.
Paid Media results
Leads the clinic can trust, and tracking that proves it.
Paid Media
Premium Treatments, Qualified Enquiries
How Target Wellness promoted multiple premium aesthetic services at once without letting acquisition costs climb.
The Challenge
Promoting several premium services simultaneously usually means every service competes for the same budget. Structure had to solve that before spend did.
- Generate high-quality enquiries for aesthetic treatments
- Increase clinic appointments
- Promote multiple premium services simultaneously
- Improve treatment awareness
- Reduce acquisition costs
The Strategy
Dedicated campaigns per service — Laser Hair Reduction, GLP-1 Weight Management and HIFU Non-Surgical Face Lifting each ran on their own audience and creative set.
- Audience — beauty and skincare audiences plus weight-management interests
- Value — high-income urban targeting within clinic radius
- Warm — website retargeting and Instagram engagement audiences
- Education — treatment education videos and FAQ-based creatives
- Trust — doctor consultation creatives, before-and-after visuals and testimonial videos
- Conversion — offer campaigns timed to demand peaks
The Impact
Target Wellness built better awareness of its premium aesthetic services while lowering cost per lead through campaign optimisation — turning simultaneous service promotion into a structured, measurable acquisition system.
Paid Media results
Three premium services promoted in parallel — each accountable for its own cost per lead.
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