Aesthetic & Wellness

Premium Treatments, Qualified Enquiries

How Target Wellness promoted multiple premium aesthetic services at once without letting acquisition costs climb.

Client
Target Wellness
Industry
Aesthetic & Wellness
Services
Meta Ads, Lead Gen, Clinic Visits
Platforms
Meta, Instagram

The Challenge

Promoting several premium services simultaneously usually means every service competes for the same budget. Structure had to solve that before spend did.

  • Generate high-quality enquiries for aesthetic treatments
  • Increase clinic appointments
  • Promote multiple premium services simultaneously
  • Improve treatment awareness
  • Reduce acquisition costs

The Strategy

Dedicated campaigns per service — Laser Hair Reduction, GLP-1 Weight Management and HIFU Non-Surgical Face Lifting each ran on their own audience and creative set.

  • Audience — beauty and skincare audiences plus weight-management interests
  • Value — high-income urban targeting within clinic radius
  • Warm — website retargeting and Instagram engagement audiences
  • Education — treatment education videos and FAQ-based creatives
  • Trust — doctor consultation creatives, before-and-after visuals and testimonial videos
  • Conversion — offer campaigns timed to demand peaks

The Results

Three premium services promoted in parallel — each accountable for its own cost per lead.

Increased
Treatment Enquiries
Improved
Clinic Appointments
Higher
Lead Quality
Lower
Cost Per Lead

The Impact

Target Wellness built better awareness of its premium aesthetic services while lowering cost per lead through campaign optimisation — turning simultaneous service promotion into a structured, measurable acquisition system.

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