Premium Treatments, Qualified Enquiries
How Target Wellness promoted multiple premium aesthetic services at once without letting acquisition costs climb.
The Challenge
Promoting several premium services simultaneously usually means every service competes for the same budget. Structure had to solve that before spend did.
- Generate high-quality enquiries for aesthetic treatments
- Increase clinic appointments
- Promote multiple premium services simultaneously
- Improve treatment awareness
- Reduce acquisition costs
The Strategy
Dedicated campaigns per service — Laser Hair Reduction, GLP-1 Weight Management and HIFU Non-Surgical Face Lifting each ran on their own audience and creative set.
- Audience — beauty and skincare audiences plus weight-management interests
- Value — high-income urban targeting within clinic radius
- Warm — website retargeting and Instagram engagement audiences
- Education — treatment education videos and FAQ-based creatives
- Trust — doctor consultation creatives, before-and-after visuals and testimonial videos
- Conversion — offer campaigns timed to demand peaks
The Results
Three premium services promoted in parallel — each accountable for its own cost per lead.
The Impact
Target Wellness built better awareness of its premium aesthetic services while lowering cost per lead through campaign optimisation — turning simultaneous service promotion into a structured, measurable acquisition system.
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