Treatment Enquiries at Lower Cost
How Figure Slim built a consistent Meta acquisition funnel across U-Lipolysis, CoolSculpting and IV Drip therapy.
The Challenge
Three very different treatments, three very different buyers. Running them as one campaign would have averaged the cost of every lead upward.
- Generate treatment enquiries for U-Lipolysis
- Increase CoolSculpting consultations
- Promote IV Drip therapies
- Improve clinic footfall
- Reduce Cost Per Qualified Lead
The Strategy
Campaigns structured by treatment — U-Lipolysis, CoolSculpting and IV Drip Therapy each given their own audience, creative and budget so performance could be read and optimised independently.
- Cold — weight loss interests, fitness enthusiasts, beauty and wellness audiences
- Scale — lookalike audiences built from converting leads
- Warm — website retargeting and previous lead nurturing
- Creative — doctor-led videos, before-and-after transformations, treatment education
- Conversion — offer-driven creatives, patient testimonials and limited-period campaigns
The Results
Treatment-level structure paying off in cleaner economics.
The Impact
Figure Slim established a consistent Meta Ads acquisition funnel that generated qualified treatment enquiries while improving clinic footfall and treatment conversions.
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