Admissions Engine
How SIWS (Mumbai) built a structured admissions funnel with parent-targeted PPC and social-led brand trust.
The Challenge
Mumbai's K–12 market is crowded and trust-driven. SIWS needed admission-ready inquiries and a credible brand presence parents would discover before they applied.
- Increase admission inquiries in a competitive Mumbai school market
- Build a strong digital presence among parents
- Improve engagement and brand perception
- Structure a predictable admission funnel
- Increase admissions for Junior KG and Senior KG
- Improve local search visibility and strengthen online reputation
The Strategy
PPC admissions funnel: parent-focused targeting (ages 28–45), 5–7 km radius from Wadala, grade-specific campaigns with dedicated landing pages, admission-deadline urgency creatives.
- Social media management — academic achievements, student activities, infrastructure showcases
- Admission announcements, festival posts and value-driven storytelling
- Reels-first content averaging 2,000–3,000 views per reel
Organic & Local Search
Paid brings the inquiry today; search brings it every year after. SEO and Google Business Profile were built to make SIWS the school parents find first when they search Wadala.
- SEO — school admission keyword optimisation and location-based targeting across Wadala and nearby areas
- On-page — admission landing page optimisation and technical SEO improvements
- Content — pages built around the questions parents actually search
- Google Business Profile — profile optimisation, regular updates and posts, review management
- Local visibility — improved local search rankings and school visibility on Google Maps
- Retargeting — dedicated campaigns for parents who engaged but did not enquire
Social Media Growth
Profile reach: 10,000+. Engagement rate: +65%. Follower growth: 200+ per month. Post engagement up 50%+.
The Results
A trust-led admissions funnel with paid pipeline, local search visibility and an organic brand flywheel working together.
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