K–12 Education
Admissions Engine
How SIWS (Mumbai) built a structured admissions funnel with parent-targeted PPC and social-led brand trust.
The Challenge
Mumbai's K–12 market is crowded and trust-driven. SIWS needed admission-ready inquiries and a credible brand presence parents would discover before they applied.
- Increase admission inquiries in a competitive Mumbai school market
- Build a strong digital presence among parents
- Improve engagement and brand perception
- Structure a predictable admission funnel
The Strategy
PPC admissions funnel: parent-focused targeting (ages 28–45), 5–7 km radius from Wadala, grade-specific campaigns with dedicated landing pages, admission-deadline urgency creatives.
- Social media management — academic achievements, student activities, infrastructure showcases
- Admission announcements, festival posts and value-driven storytelling
- Reels-first content averaging 2,000–3,000 views per reel
Social Media Growth
Profile reach: 10,000+. Engagement rate: +65%. Follower growth: 200+ per month. Post engagement up 50%+.
The Results
A trust-led admissions funnel with paid pipeline and organic brand flywheel working together.
300
Total Leads
₹131
Cost Per Lead
3
Admissions
+65%
Engagement Rate
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