Shape U Clinic Paid Media & Social Media
Every engagement we have run with Shape U Clinic — Paid Media & Social Media — in one place.
Paid Media
1,556 Leads per Month
How Shape U Clinic generated 1,556 qualified treatment leads per month with a precision Meta funnel and instant WhatsApp automation.
The Challenge
Aesthetic and weight-loss marketing is crowded, skeptical and expensive. Shape U needed to cut through noise, pre-qualify aggressively, and protect CAC.
- Generate high-quality treatment consultations in a competitive market
- Reduce unqualified leads & improve clinic-visit ratio
- Build trust in non-surgical fat reduction
- Improve CAC
The Strategy
Meta precision targeting layered across cold, warm and hot audiences — with a 5–8 km clinic-radius overlay and income-based urban clusters.
- Cold — weight loss, gym, slimming interests; age 25–45
- Warm — website visitors, IG engagers, 50%+ video viewers
- Hot — WhatsApp enquiries, existing leads, consultation no-shows
- Lead qualification — 3-question qualifier + instant WhatsApp automation + Conversions API
- Creative — problem-solution hooks (“Lost 7 cm in 1st session”), doctor-led videos, before/after funnels, scarcity offers
- Trust engine — DM automation, 1-hour comment response SLA, patient testimonials
Paid Media results
A high-velocity lead funnel paired with instant response — not a traffic dump into an inbox.
Social Media
Doubling a Clinic’s Following, Organically
From 2–3K to 6K followers, with no paid support — through a year of shifting platform rules.
The Challenge
Platform guidelines for weight-loss content kept moving, and every change meant reworking creatives that were already approved.
- Keep reach steady while the rules kept changing
- Present U-Lipolysis as part of a weight-loss journey, not a procedure
- Grow without paid support
What We Did
We rewrote rather than waited. Each guideline change got a new set of scripts and creatives instead of a pause.
- Rebuilt on every change — scripts and creatives reworked as the rules moved, so reach never stalled while we rewrote
- Reframed the treatment — U-Lipolysis written as one step in a weight-loss journey rather than as a clinical procedure
- Kept it human — simple, positive content people could see themselves in, which is also what survives a policy review
The Impact
The page doubled its following without a rupee of media spend, and held its reach through every guideline change along the way.
Social Media results
Twice the audience, none of it bought.
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