Entertainment Media
Mayapuri.com SEO
How structured SEO and Google Discover optimisation grew Mayapuri's non-branded organic footprint.
The Challenge
Mayapuri had the brand and the content — but not the technical foundation needed to compete in Google Search and Discover at scale.
- Inconsistent organic traffic despite quality content
- Poor visibility for trending Bollywood and celebrity keywords
- Weak technical SEO — crawl and indexation issues
- Limited keyword coverage beyond branded searches
- Low SERP visibility for long-tail and Discover-friendly content
The Strategy
A full-stack SEO programme built for news velocity.
- Technical SEO — full audit, crawl errors, redirects, Core Web Vitals, News + Breadcrumb schema
- Keyword mapping — long-tail, trend-driven and AEO-friendly queries
- On-page — CTR-led headlines, H1–H3 hierarchy, internal linking, alt text, editorial schema
- Google Discover optimisation — strong featured images, publish-time tuning, emotionally engaging headlines
- Site architecture — celebrity clusters, tag structure, orphan-page cleanup
- Continuous iteration — weekly keyword and Discover tracking with CTR testing
The Results
Topical authority rebuilt — and a Discover footprint to match.
Higher
Organic Traffic
Lifted
Non-Brand Rankings
Stronger
Discover Visibility
Better
Crawl Efficiency
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