Live-Edge Slabs Niche Demand
How RaWood Sheed generated 600 product inquiries per month at ₹50 CPI — with a 3X ROAS in a niche B2B timber market.
The Challenge
Wood slabs are a consideration-heavy purchase. Targeting had to filter casual browsers from serious B2B buyers — designers, architects, contractors — while still leaving room for high-intent retail.
- Drive direct slab inquiries in a niche market
- Attract serious B2B buyers — interior designers, architects, contractors
- Generate retail interest for custom furniture
- Convert inquiries into measurable sales revenue
The Strategy
B2B targeting (primary revenue focus): interior design, architecture, furniture manufacturing, home renovation, modular kitchen, construction and real estate interests — layered with behavioural signals (business page admins, engaged shoppers, home improvement engagers).
- Retail / high-income — luxury home décor interests, custom furniture, high-value property buyers in Tier-1 cities
- Creative — raw live-edge closeups, before-after transformations, workshop footage, WhatsApp direct CTA ads
- Messaging — “Premium Imported Slabs”, “Direct Factory Pricing”, “Bulk Orders Accepted”
- CRO landing page — categories with size/thickness upfront, “Get Price on WhatsApp” CTA, project gallery, quick-response guarantee
The Results
A niche B2B funnel with unit economics most retail advertisers would envy.
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