Real Estate
9 Meraki Panvel Lead Generation
How tight geo-targeting and intent-led Google Search delivered qualified homebuyer leads for Tulsi Realty's 9 Meraki project.
The Challenge
Panvel's residential market is crowded, CPCs are rising and broad campaigns tend to attract low-quality leads. Tulsi Realty needed location-specific, high-intent volume — without blowing CPL.
- Generate qualified property leads for 9 Meraki Panvel
- Target users actively searching locally for residential properties
- Maintain a cost-effective CPL
- Improve lead quality for the sales team
- Expand project visibility among homebuyers
The Strategy
A segmented Google Search build with surgical geo-targeting and feedback-led optimisation.
- Campaign architecture — separate brand, location and generic intent campaigns
- Keyword focus — “flats in Panvel”, “1/2 BHK Panvel”, “property near Panvel station”
- Ad optimisation — USP-led copy, “Book Site Visit” & “Enquire Now” CTAs
- Landing pages — dedicated, trust-led, speed-optimised
- Budget management — daily keyword-level monitoring and reallocation
- Negatives & bid control to eliminate low-quality traffic
Tools
Google Ads (Search), GA4, Google Tag Manager, call tracking, lead form tracking.
The Results
A location-led PPC engine delivering site-visit-ready buyers for 9 Meraki Panvel.
Consistent
Lead Flow
Improved
Lead Relevance
Optimised
CPL
Stronger
Sales Alignment
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