LIBRE Website & Social Media
Every engagement we have run with LIBRE — Website & Social Media — in one place.
Website & Platform
Wine, Without the Rules
A motion-led brand experience for LIBRE — non-alcoholic wine — where every product claim on the page came off the label.
The Challenge
Launching a new category means the claims matter as much as the craft — and a drinks label is a regulated document.
- Make non-alcoholic wine read as an occasion, not a compromise
- Get every product and regulatory claim right
- Carry the brand through motion without the site feeling heavy
How We Built It
A rule we wrote down before the first page: nothing on this site invents a product fact.
- Two supplied sources, kept separate — back labels gave ingredients, per-100ml nutrition and alcohol declarations; the producer’s sheets gave tasting notes, specifications and pairing guidance
- Gaps declared, not filled — the flavour-profile chart stays unmounted because the sheets give prose, not numbers. The page says what is missing instead of estimating it
- Motion as the brand — GSAP with ScrollTrigger for the sequencing, Lenis for the scroll feel and Three.js for the bottle, on Next.js 15 and React 19
- Even the photography is annotated — where client-supplied imagery shows artwork that differs from the real packaging, that is written down rather than quietly shipped
drinklibre.in — the five SKUs and their alcohol declarations, exactly as the labels read.
The Impact
The site can be checked against the bottle line by line — which is the only defensible way to publish a drinks label. Live at drinklibre.in.
Website & Platform results
A launch site a regulator could read next to the bottle.
Social Media
Launching a Category, Not Just a Brand
Spanish non-alcoholic wine, new to India, with a page that started at zero and no paid support behind it.
The Challenge
Most people in India have not decided what non-alcoholic wine is for. The brand had to explain a category before it could sell inside one.
- Build an identity in a category people are still learning
- Start a page from absolute zero
- Carry it without paid support
What We Did
Everything, from day one. The page did not exist before this.
- Created and ran the page — from the first post onward
- Influencer and UGC — borrowed audiences, because a new category needs other people to vouch for it
- AI visuals and video from the bottle assets — which performed strongly, and meant launch content without waiting on a shoot
- Offline alongside online — multiple events, because a drink has to be tasted before it is bought
Launch visuals built from the bottle assets, so the page had content before a shoot was possible.
The Impact
A page built from nothing reached 5.6K views in its last fifteen days with nothing paid behind it, while the brand showed up in person at multiple events.
Social Media results
A category explained, and a brand in the room while it happened.
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