Legal Services
A Long-Term Lead Engine
How we built a compounding, automation-led search engine for Legal Junction's rent-agreement services in Pune.
The Challenge
Legal Junction wanted more than a one-off lead burst. The goal was a system — one that captured high-intent users in Pune and set up recurring revenue through annual renewals.
- Capture high-intent users searching for rent agreement services in Pune
- Create a system built for recurring revenue via annual renewals
- Run a performance-led, automation-powered funnel via Google Search
The Strategy
A tight, search-led build paired with WhatsApp automation for instant response — the combination rent-agreement intent demands.
- High-intent keyword targeting on Google Search
- Urgency-led ad copy aligned with user needs
- Conversion-optimised landing pages
- WhatsApp automation for instant lead engagement
- Nurture flows built for long-term LTV
The Results
A search-plus-automation engine with strong unit economics.
450+
Quality Leads
7%
Conversion Rate
₹450
Cost Per Lead
Annual
Renewal LTV
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