Khyber Cement Paid Media
How Khyber Cement built region-dominant digital visibility across J&K and North India with two high-impact TVCs.
The Challenge
Khyber Cement wanted to cement its leadership position in Jammu & Kashmir and neighbouring North India markets — moving beyond dealer-led awareness into modern, scroll-stopping digital storytelling.
- Strengthen brand visibility in J&K and North India
- Reach highly relevant regional audiences via large-scale digital placements
- Drive awareness through emotionally resonant video storytelling
The Strategy
A platform-specific content strategy built on two hero TVCs — one emotionally led, one product-led — amplified across Meta and YouTube.
- “Dil Se Banao” TVC — leaning into emotion, family and home-building pride
- “Sab Set Rahega” TVC — anchored in product reliability and trust
- Dual-platform amplification across Meta (Facebook + Instagram) and YouTube for layered reach
Campaign Breakdown
“Dil Se Banao”: 3.5M Facebook reach, 6.3M FB impressions, 1.8M FB views, 905K Instagram reach, 1M IG views, 2.2M YouTube impressions, 1.2M YT views.
The Results
Region-dominant visibility and one of the brand's best-performing digital years to date.
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