Education
Quality Leads at Scale
How JK Shah Classes generated 1,500+ leads — with 80% marked high-quality — via multi-platform performance marketing.
The Challenge
JK Shah Classes — a leader in CA, CS, CMA and CFA coaching — needed a lead engine that didn't just generate volume, but delivered admission-ready aspirants.
- Reach the right audience actively searching for professional courses
- Generate high-quality leads with real conversion potential
- Improve return on ad spend — impressions to admissions
The Strategy
A full-funnel, multi-platform system across Meta and Google built around precision, creative relevance and continuous iteration.
- Precise audience targeting — demographics, interests, behaviours and lookalikes
- Keyword-focused ad groups on Google for high-intent course searches
- Impact-led creatives featuring faculty credentials and student success stories
- Custom, mobile-first landing pages per campaign for faster lead capture
- Continuous A/B testing and dynamic budget allocation
In Their Words
“A well-executed digital advertising campaign can transform brand visibility into tangible business growth.”
The Results
A predictable, quality-first lead engine — not just a burst of traffic.
4M+
Impressions
1.7M+
Unique Reach
1,500+
Leads
80%
Quality Leads
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