Individual Design Paid Media
Every engagement we have run with Individual Design — Paid Media — in one place.
Paid Media
From Sub-0.2 ROAS to 10× the Revenue
Monthly revenue moved from ₹20,000 to ₹2 lakh — by fixing the page the ads were sending people to, not just the ads.
The Challenge
A ROAS under 0.2 means every rupee spent was returning twenty paise. The account was not underperforming — it was losing money at scale.
- ROAS stuck below 0.2 for months
- Spend scaling losses rather than returns
- Traffic landing on pages that were not built to convert
What We Did
The ads were not the whole problem. We fixed the destination first, then the account, then the scale.
- Custom pages for the top sellers — the best-performing bags got product pages built for conversion rather than a shared template
- Creative aligned to the market — rebuilt to speak to the audience actually being targeted, instead of to the catalogue
- Campaign structure revised — so budget could move toward what was working instead of being spread evenly across what was not
- Scaled only to breakeven first — full-funnel optimisation and promotional mechanics, with spend increased behind proven return rather than ahead of it
The Impact
Monthly revenue moved from ₹20,000 to ₹2 lakh — ten times the starting point — on an account that had been returning less than it cost for months.
Paid Media results
An account that was losing money, turned into one worth scaling.
Paid Media
Scaling Handbag E-commerce Sales
How Individual Design scaled online handbag sales with a structured Meta advertising funnel built around acquisition, retargeting and seasonal promotions.
The Challenge
Fashion accessories is a high-competition, high-return category. Growth had to come without letting ROAS slip or cart abandonment climb.
- Increase online purchases through Meta Ads
- Scale revenue while maintaining profitable ROAS
- Reduce cart abandonment
- Improve conversion rates
- Build a repeat customer base
The Strategy
A full-funnel Meta commerce engine — purchase-optimised acquisition at the top, dynamic remarketing in the middle, and upsell campaigns to existing customers at the base.
- Acquisition — website purchase campaigns optimised for conversions, plus Advantage+ Shopping Campaigns
- Catalog — dynamic catalog ads with collection and carousel creatives
- Retargeting — website visitors, add-to-cart users and Instagram engagers
- Seasonal — Monsoon, Raksha Bandhan and festive collection pushes
- Creative — lifestyle product photography, UGC-inspired assets, product feature videos, best-seller and limited-time offer creatives
- Retention — dynamic product remarketing and existing-customer upsell campaigns
The Impact
Individual Design successfully scaled its e-commerce sales through a structured Meta advertising funnel focused on acquisition, retargeting and seasonal promotions — with a stronger repeat purchase rate anchoring long-term revenue.
Paid Media results
A funnel that converts new buyers efficiently and then keeps selling to them.
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