Hyundai Paid Media
Every engagement we have run with Hyundai — Paid Media — in one place.
Paid Media
Pledge to Be Safe
How Hyundai turned a public safety message into 34.6M+ reach and 15.2M+ video views during the pandemic.
The Challenge
At the height of the COVID-19 pandemic, Hyundai wanted to go beyond product communication and take a stand as a safety-first automaker. The brand needed a campaign that reinforced responsible behaviour and physical distancing — while keeping Hyundai top-of-mind with millions of Indians spending more time than ever online.
- Drive maximum video views to amplify Hyundai's safety pledge initiative
- Achieve broad, consistent visibility across Meta platforms
- Reinforce Hyundai's positioning as a socially responsible brand
The Strategy
We built a Meta-led awareness engine designed for reach, frequency and high-quality video engagement — not just impressions for impressions' sake.
- Timely, relevant video content — impactful creative demonstrating safe distancing within Hyundai's existing pledge framework
- Leveraging Meta's reach — deployed across Facebook & Instagram to reach audiences well beyond auto intenders
- Optimisation for video views — bid and creative choices that maximised watch-through
- Consistent messaging — steady, high-frequency delivery to build awareness without fatigue
Paid Media results
A socially meaningful campaign that delivered serious reach and genuine engagement.
Paid Media
Elite i20 Lead Generation
How a focused Meta lead campaign delivered 5,000+ quality leads for Hyundai's premium hatchback.
The Challenge
The premium hatchback category is one of the most competitive spaces in Indian auto. Hyundai needed high-quality leads for the Elite i20 — not just impressions.
- Generate quality leads for the Elite i20
- Build visibility among active car intenders
- Feed a strong, qualified prospect pipeline
The Strategy
A precision Meta lead-gen build — creative, audience and form optimisation in lockstep.
- Facebook & Instagram ad placements focused on auto intenders
- Feature-forward creatives showcasing the Elite i20's design and performance
- Audience segmentation by interests, behaviour and location
- Lead forms and CTAs optimised to reduce friction
In Their Words
Paid Media results
A focused Meta play that turned into a serious lead engine for Hyundai dealerships.
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