Multi-Platform App Growth
How MY BID turned traffic into 3,400+ successful registrations with a full-funnel Meta + Google play.
The Challenge
MY BID combined online store, auction, marketplace and social shopping into one platform — but strong traffic wasn't translating into registered users. The gap between visitor intent and action needed to close, fast.
The Strategy
A four-objective, full-funnel campaign built across Meta and Google to drive both registrations and brand affinity.
- Website traffic & registrations
- Post engagement
- Page likes & profile visits
- Story boosts
Meta powered real-time, mobile-first engagement. Google captured intent via Search and broadened reach via Display & Programmatic.
Channel Performance
Google Search: 1,880 registrations at a 7.2% success rate. Instagram: 6,680 mobile verifications and 1,361 registrations. Facebook: 21,563 clicks, 164 registrations. Instagram engagement: 61,290 interactions. Facebook engagement: 26,986 interactions. Page likes: 789 new likes from 21,803 impressions.
The Results
A unified growth engine — not siloed channels competing for credit.
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