Arts & Education
Stepping Up Digital Engagement
How Shiamak's One Year Program turned mobile-first dance aspirants into enrolled students.
The Challenge
Shiamak's offline reputation was unmatched — but its digital conversions weren't keeping pace. The target audience (15–28, mobile-first, low attention span) needed near-zero friction to convert.
- Reach high-intent dance aspirants aged 15–28
- Convert interest into enrolments with a focused digital strategy
- Minimise friction in the lead-capture journey
The Strategy
A multi-platform approach that matched the channel to the moment — intent on Google, discovery and friction-free forms on Meta.
- Google Search for high-intent queries like “professional dance training”
- Google PMAX to widen reach across relevant surfaces
- Facebook Website Conversions for landing-page-led sign-ups
- Facebook Instant Forms for near-zero-friction lead capture
The Results
A campaign that matched Shiamak's creative excellence with measurable performance.
531
FB Instant Form Leads
5.62%
Google PMAX CTR
237
FB Website Leads
12+
Cities Covered
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