Two new tools — Scrunch and Ahrefs Brand Radar — now let businesses track how and how often their brand appears in AI-generated search answers from ChatGPT, Gemini, Perplexity and other platforms. For Indian brands investing in generative engine optimisation, this is the measurement layer that makes the discipline accountable. Here is what each tool offers and how to use them effectively.
What Scrunch Does
Scrunch is purpose-built for AI search visibility measurement. It tracks brand mentions and citations across the major AI answer engines — ChatGPT, Gemini, Perplexity, Claude and others — for a defined set of queries relevant to your category. The platform reports on mention frequency, the context in which your brand is cited, sentiment of the citation and which competitors are appearing in the same answers. It is designed specifically for brands and agencies that want AI visibility as a standalone tracked metric rather than a subset of traditional SEO reporting.
What Ahrefs Brand Radar Adds
Ahrefs Brand Radar combines AI search visibility tracking with Ahrefs' existing traditional search data, giving brands a unified view of how their presence compares across Google organic results and AI answer engines simultaneously. For brands already using Ahrefs for SEO reporting, this integration is valuable because it connects generative engine optimisation investment to the broader search landscape rather than measuring it in isolation. The trade-off is that Brand Radar is less specialised on AI measurement than Scrunch's dedicated platform.
HubSpot's Free AI Visibility Tool
HubSpot offers a free tool that checks your brand's presence in AI search answers without requiring a paid subscription. It provides a basic snapshot of whether your brand is appearing for key category queries across major AI platforms. For smaller Indian brands not yet ready to invest in dedicated AI visibility tooling, this is the recommended starting point — it provides enough data to know whether the investment is warranted before committing to a paid platform.
How to Use These Tools Strategically
The highest-value workflow combines AI visibility data with your content and PR programme. Run weekly queries across your top 20 category and comparison keywords in each tool. Track which queries consistently surface your brand versus which never do. The gap between the two lists is your AI content priority list — the specific topics where your brand needs stronger structured content, better schema or editorial PR mentions to achieve citation. Review which competitor citations appear on queries where you are absent, and audit what content they have that you do not. This analysis drives the next quarter's content and PR programme priorities.
Building a Reporting Framework Around AI Visibility
AI visibility metrics should sit alongside traditional SEO metrics in your monthly performance reporting, not replace them. A complete search performance report in 2026 covers Google organic rankings, AI mention share across major platforms, direct traffic trends and branded search volume — all four together tell a more complete story than any one alone. Getting those four into one place is largely an analytics configuration problem. Indian brands investing in an SEO or digital PR programme should expect their agency to provide AI visibility data as a standard reporting component alongside conventional search metrics.
Working With DigiVeritaz on AI Search Tracking
DigiVeritaz implements AI visibility tracking for Indian brands using tools including Scrunch, Ahrefs Brand Radar and platform-specific query monitoring, integrating the data into a unified search performance dashboard that covers both traditional and generative search. Book a free AI visibility audit to see how your brand currently appears across the major AI answer engines and where the largest gaps in your AI search presence are.
Frequently Asked Questions
Is Scrunch free to use?
Scrunch operates on a paid subscription model. Pricing is based on query volume and number of AI platforms tracked. HubSpot's free AI visibility tool is the recommended starting point for brands evaluating the category before committing to a paid platform.
How often should I run AI visibility queries?
Weekly queries across your top 20 category keywords provide sufficient data for monthly reporting and quarterly content planning. Daily monitoring is only warranted during active campaigns or for brands in highly competitive AI search categories.
Can I use these tools to track competitors' AI visibility?
Yes. Both Scrunch and Ahrefs Brand Radar allow competitive benchmarking — tracking which competitor brands appear on the same queries as yours and how frequently they are cited relative to your brand.
What should I do if my brand never appears in AI answers?
Start with an audit of whether your website has clear, structured, question-answering content about your category. Add FAQPage schema. Increase editorial PR activity to earn mentions in trusted publications. These three steps address the most common causes of AI search invisibility.
Explore our generative engine optimisation services or contact us at +91 99566 55662.