The Google Map Pack shows the top 3 local businesses for location-based searches. It appears above organic results. It gets most of the clicks.
Winning a spot in the Map Pack can transform your local business. Here is how to research your competitors and claim your position.
What Is the Google Map Pack?
Quick Definition
The Map Pack (also called the Local Pack) is the box of 3 local business listings that appear at the top of Google when users search for local services.
Example: "digital marketing agency in Mumbai" triggers Map Pack results.
Businesses in the Map Pack get 44% of all clicks for local searches.
Step 1 — Identify Your Local Competitors
Search your target keyword in Google. Note the 3 businesses in the Map Pack. These are your direct competitors for local visibility.
- Look at their Google Business Profile ratings and review count
- Note their categories, services listed, and photos
- Check how recently they posted updates
Step 2 — Analyse What They Are Doing Right
- Review count — competitors with 50+ reviews rank higher
- Rating — aim for 4.5 stars or above
- Profile completeness — every field filled in gives a ranking boost
- Keyword usage — do they use target keywords in their business description?
- Photo count — more photos signal an active, trustworthy business
Step 3 — Identify the Gaps You Can Exploit
| What Competitors Lack | What You Should Do |
|---|---|
| Few or no reviews | Run an active review generation campaign |
| Outdated photos | Upload fresh, high-quality images weekly |
| Incomplete profile | Fill every field — hours, services, FAQs |
| No posts or updates | Post weekly offers and news to your profile |
| Slow response to reviews | Respond to every review within 24 hours |
Step 4 — Optimise Your Google Business Profile
- Use your exact business name — no keyword stuffing
- Choose the most specific primary category available
- Write a description using your top 2-3 local keywords naturally
- Add your service areas, opening hours, and website link
- Upload at least 10 photos — interior, exterior, team, products
Step 5 — Build Local Citations and Backlinks
Citations are mentions of your business name, address, and phone number (NAP) on other websites. Consistent citations across directories like JustDial, Sulekha, and IndiaMART strengthen your local authority.