Fashion & Retail
Fashion, Sales & Branding
How GY3 turned PPC from a short-term sales tactic into a long-term sales + branding engine.
The Challenge
Fashion PPC is unforgiving — high competition, rising CPCs, volatile ROAS and limited brand recall outside performance audiences.
- Drive consistent online sales via paid channels
- Improve ROAS and cost efficiency
- Expand brand awareness beyond just direct-response
- Scale without sacrificing profitability
- Support seasonal promotions
The Strategy
A ground-up restructure of GY3's Google Ads account, paired with Meta support and Merchant Center rigour.
- Funnel-based account structure — brand, category, high-intent and display
- Transactional keyword research with intent-led segmentation
- Multi-variant creative testing — continuous A/B
- Merchant Center feed optimisation for Shopping performance
- Sophisticated remarketing for visitors and cart abandoners
- Budget reallocation to high-performing segments
Tools
Google Ads, Google Merchant Center, Google Analytics 4, Google Tag Manager, Meta Ads.
The Results
PPC evolved from a short-term sales lever into a durable sales + branding engine.
Improved
ROAS
Higher
Paid Traffic Quality
Growing
Revenue Contribution
Stronger
Brand Visibility
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